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Websites are Functionally a Utility

At Rise Local, we promise our clients the one thing “we won’t sell to you is a “Website.” Great websites are built up with content and media, not just bought. Ready to spin up a stage website and compile all your media? That’s how we roll; let’s roll the website trucks like a Utility.

Business Websites are Not Mushrooms

You don’t feed your website crap, leave it in the dark, and watch it grow. Websites are a utility with a ton of creative thinking about the customer intent and journey. Building one is a standardized process and platform. We don’t need to fix broken solutions to begin your growth. Our core website solution is a web standard and toolset that helps our teams publish media with SEO in mind all of the time. Ask us why our Podum stack is necessary for your new and improved search-engine-optimized website.

How Do Publishing Content and Focusing on SEO Grow Your Business?

Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Building an SEO-friendly site takes:

Page Speed
Studies have shown that visitors like fast-loading pages. They decrease bounce rates and raise conversion rates. Amazon found that their revenue increased by 1% for every 100ms decrease in load time. On top of that, having fast-loading pages helps your SEO. Especially on the first page of Google, page speed can make a difference. And as of May 2021, Google will consider more metrics that measure user experience. This new set of metrics is called Core Web Vitals.

There are hundreds of tweaks you can make to your website and web server that will help you get better page speed, but here are the most common best practices that you should take into account:

• Use a content delivery network
• Limit the amount of JavaScript libraries that are loaded
• Minify JavaScript and CSS files
• Optimize your images
• Reduce server response time to <500 ms
• Use browser caching and file compression
• Leverage the power of entity

Page Level Intent
A responsive design means that the design adjusts itself to the device it’s being used on. Responsive designs are great for both visitors and search engine crawlers. They a consistent experience for visitors to your website, regardless of the device they’re using.

HTTPS
HTTPS stands for Hyper Text Transfer Protocol Secure. It’s the secure version of HTTP, the protocol over which data is sent between your browser and the website you’re visiting.

XML sitemaps
XML sitemaps are an efficient way of telling search engines about the content you have on your website. Therefore, they play an important role in making sure your content is crawled quickly after publishing or updating.

Information Architecture
Information Architecture is the art and science of designing a structure for presenting your website’s content. It’s about defining what content is present and how it’s made accessible. Information Architecture is where User Experience (UX) and Search Engine Optimization (SEO) meet. Everyone benefits from having good information architecture, so this is an important phase in building a new website.

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