Multi-Channel Advertising · Domination Tier

Your Competitor Is on TV. Your Customer Is Streaming. Are You in the Room?

Most local businesses run one ad channel and hope for the best. The ones who dominate their market show up in multiple places — TV, streaming, YouTube, audio — so that by the time a customer is ready to call, they already know who you are.

That’s not luck. That’s a system.

Why It Matters

The Frequency Problem Nobody Talks About

There’s a rule in advertising that hasn’t changed in 50 years: a customer needs to see or hear your brand multiple times before they trust it enough to call.

One channel gets you one shot.

"A roofing company running Google Ads only wins the customer who's already searching."

But they lose the homeowner who noticed a shingle issue this morning, hasn’t searched yet, but just saw a competitor’s commercial during the evening news — and will remember that name when they finally pick up the phone.

Multi-channel advertising closes that gap. It makes sure that no matter where your customer is — watching TV, streaming Hulu, scrolling YouTube before bed, or listening to Spotify on the way to work — your name is already familiar when the moment of need arrives.

Broadcast & Cable TV

Still the strongest brand-building medium for local markets. Homeowners, business owners, and decision-makers still watch. Especially effective for home services, legal, medical, and financial categories.

OTT / CTV (Streaming TV)

Hulu, Peacock, Paramount+, Tubi — your ad plays on connected TVs to audiences you define. Geo-targeted to your service area. Demographic-targeted to your buyer. Measurable in ways broadcast TV never was.

YouTube Pre-Roll

Your customer pulled up a how-to video or their favorite podcast clip. Before it plays, there you are — 15 seconds, your message, their undivided attention. The most cost-effective video channel for local businesses, and every view is fully trackable.

Streaming Audio

Your customer is working out, commuting, or cooking dinner — and you're in their ears. No scrolling past. No skipping. Just your message in an undistracted moment. Spotify, Pandora, iHeartRadio.

Display & Retargeting

Banner and visual ads across the Google Display Network. Most powerful running alongside search campaigns — keeps your brand visible to people who visited your site but didn't call. Remarketing that follows the lead through the decision process.

Full Stack · End to End

We Handle the Whole Thing. Strategy to Screen to Results Report.

Most agencies send you somewhere else for creative. Or they buy media without telling you what it cost.
Or they can’t tell you what the TV campaign actually produced in calls and revenue. We don’t work that way.

01 — Market Strategy

Map the Market
Before We Spend a Dollar

Who’s your customer? Where are they? What channels do they actually use? What’s your competitor doing — and where are the gaps? We build a channel mix around your specific service area, budget, and growth stage.

02 — Creative Production

Real Commercials,
Built for Your Brand

We work with Roger and Danny at Comedy for the Internet — a Dallas-based production team that specializes in local commercial production. Broadcast-quality creative at a price point that makes sense for local businesses. Not stock footage. Not a template.

03 — Media Placement

Right Markets,
Right Times

We handle relationships with Spectrum Reach, OTT platforms, YouTube, and streaming audio networks. We negotiate placement, manage schedules, monitor delivery, and make sure your budget is working where it counts.

04 — Measurement

What Did the TV Campaign
Produce in Actual Calls?

Most agencies can’t answer that. We can — because every channel connects to the same server-side attribution system that powers your search and social campaigns. Call tracking, conversion tracking, and monthly reporting tied to real business results.

The Top Tier

This Is What the Business Growth Engine Was Built For.

Multi-channel advertising lives inside the Business Growth Engine plan — alongside Google Ads, Meta Ads, remarketing, creative production, and the full attribution and reporting stack.

This is the plan for businesses that have already built the foundation, already generate consistent leads, and are ready to scale brand awareness across every channel their customers use.

No percentage of spend. Your accounts. Your data. Your commercials. Always.

Domination Tier

$3,750/mo

Ready to Build a Multi-Channel Presence That Actually Works?

We’ll audit your current advertising footprint against our full multi-channel checklist — channel mix, creative quality, attribution gaps, audience targeting, and where your competitors are showing up that you’re not.

You’ll see exactly what’s missing — and what it would take to close the gap.

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