- Business Growth Engine Plan
From Disconnected Marketing to 17 Years of Consistent Growth
How Rise Local helped Ellis A/C build a marketing system that has driven leads and local visibility since 2008 — a partnership built on measurable results and a system that keeps improving.
Rise Local client since 2008
17+
Years as a Client
+312%
Organic Traffic Growth
#1
Google Maps — Primary Keywords
47%
Lower Cost Per Lead
About Ellis A/C
Ellis A/C is a family-owned HVAC company serving the Dallas–Fort Worth metroplex, with a service area spanning Frisco, Allen, McKinney, Plano, and the surrounding communities. Founded over 30 years ago, Ellis has built its reputation on honest pricing, same-day service, and technicians that customers actually trust.
When they came to Rise Local in 2008, they were a solid local business with strong word-of-mouth but no systematic digital presence. Seventeen years later, they rank at the top of local search, run a coordinated multi-channel marketing system, and generate consistent inbound demand year-round — not just during seasonal rushes.
Where Ellis A/C Was When We Started
- No consistent digital presence — word of mouth only
- Website was outdated, slow, and not indexed properly
- Google Business Profile incomplete with inconsistent NAP data
- Seasonal peaks with no lead generation system to fill slow periods
- Previous vendor delivered no measurable SEO results
- No tracking on which marketing activities produced calls
- No CRM or follow-up system for leads and estimates
- #1 Google Maps ranking for core DFW HVAC keywords
- Fast, mobile-first site passing Core Web Vitals
- Fully optimized GBP with consistent listings across 90 platforms
- Year-round inbound lead volume — not just seasonal spikes
- Coordinated SEO + ads + content publishing system
- Full call tracking and attribution in place
- GHL CRM with automated follow-up and appointment sequencing
What We Built for Ellis A/C
We deployed our Business Growth Engine system — Rise Local’s full multi-channel infrastructure. Every component below was implemented and is actively managed as part of a coordinated system, not a list of individual services.
Infrastructure
- Zonedock hosting with LiteSpeed server stack
- QuickCloud CDN for asset delivery and edge caching
- SSL, DNS, uptime monitoring, daily backups
- Core Web Vitals optimization (score 38 → 96)
- WordPress + Elementor Pro rebuild — mobile-first
SEO & Content
- Full keyword research and content architecture mapping
- On-page SEO across all core service and location pages
- Monthly content publishing (4–6 pieces per month)
- Schema markup: LocalBusiness, Service, FAQ, HowTo
- AI Overview optimization for high-intent HVAC queries
- Internal linking structure tied to keyword hierarchy
Visibility & Listings
- Google Business Profile setup, full optimization, and ongoing management
- Yext PowerListings — NAP consistency across 70+ publishers
- AdviceLocal aggregator distribution network
- Review generation strategy (4.8★ Google rating maintained)
- GBP post schedule: seasonal offers, service spotlights, photos
Ads & Tracking
- Google Search Ads — service + location targeting across DFW
- Seasonal campaign calendar (AC tune-ups, emergency heat, etc.)
- First-party call tracking with dynamic number insertion
- Server-side conversion tracking (GA4 + Google Ads)
- Remarketing campaigns for estimate no-converts
Business Growth Engine
$3,750+/mo
Rise Local’s full multi-channel growth system. Built for established businesses that want to dominate their local market, not just show up in it.
- No long-term contracts. Everything you build is yours.
What 17 Years of a Coordinated System Produces
+312%
Organic Search Traffic
96
Core Web Vitals Score (from 38)
#1
Google Maps — DFW AC Repair
47%
Reduction in Cost Per Lead
4.8★
Google Rating (maintained)
17+
Years — Active Client
The long game pays off. When Ellis A/C came to Rise Local in 2008, they were a great HVAC company that nobody could find online. What followed wasn’t a campaign — it was the systematic construction of a complete digital infrastructure, built and improved year over year. Today, Ellis ranks in the top position on Google Maps for primary DFW HVAC keywords, generates consistent inbound call volume in both peak and off-peak seasons, and runs a marketing system where every channel — search, ads, listings, reviews, and CRM — works as one coordinated engine. The 17-year relationship isn’t loyalty for loyalty’s sake. It’s because the system keeps working.
Ready for Results Like These?
We’ll assess your current setup and recommend the right plan to improve your visibility, generate leads, and build a marketing system that actually works.