WE BUILD THE
AUDIENCES.
THEN RUN THE AD
Half the Meta campaigns we audit are burning money on the wrong audiences. The Meta pixel is broken, the attribution window is misconfigured, and the algorithm is optimizing for engagement — not revenue. Before we spend a dollar on ads, we fix what’s feeding the machine.
- Meta Pixel + CAPI
- Conversion API setup
- GHL CRM integration
- Custom + Lookalike audiences
$1500
One-time build fee — pixel and audiences first
0%
Of ad spend we charge — ever
3+
Audience layers — cold, warm, and retargeting
100%
Your account, your pixel, your data — always
WRONG SIGNAL.
WRONG RESULT.
If you’ve run Meta ads before and didn’t see results — it’s almost never the platform. It’s the foundation under the campaign.”
- Pixel installed but not verified — Meta is attributing conversions it didn't drive, or missing the ones it did
- No Conversions API — iOS privacy changes mean 30–40% of conversions aren't even visible without server-side events
- Broad audience targeting with no exclusions — you're paying to reach people who already converted or will never buy
- One ad set, one creative, no testing structure — the algorithm has nothing to learn from
- Retargeting pool not segmented — everyone gets the same ad whether they visited your homepage or your pricing page
- Management fees % of spend — your agency makes more money when your budget goes up, regardless of results
- You don't own the ad account — when you leave, your audiences, pixel history, and campaign data go with them
- Meta pixel verified and Conversions API (CAPI) deployed — every lead event captured server-side, iOS-proof
- Full event mapping — Lead, Contact, Schedule, Purchase events firing correctly and verified in Events Manager
- Custom audience architecture built before campaigns run — website visitors, video viewers, customer lists, engagers
- Lookalike audiences built from your best customers — not cold interest targeting that wastes budget on browsers
- Retargeting segmented by behavior — pricing page visitors get different ads than homepage visitors
- Flat monthly management fee — we make money by being efficient, not by growing your budget
- Your Business Manager account, your pixel, your ad account — you own everything, always
THE $1,500 BUILD.
WHAT IT ACTUALLY COVERS.
→ Initial Account Creation + Business.Facebook.com Setup
Paid once before the first campaign launches. Most agencies skip this entirely and go straight to running ads on a broken pixel. You pay for it every month in inflated cost-per-lead and results Meta can't even see.
→ Server-Side Tag Manager Container
Cookieless tracking layer that captures conversions even when client-side scripts are blocked.
→ Thank You Landing Pages
Unique pages per campaign with proper event firing built to $1,500 spec so attribution is clean from the start.
→ Campaign Construction
Ad accounts, ad copy, audiences, lists, negative keywords, bid strategy — built and verified before launch.
→ Advertiser Verification
Identity and business verification through Google's advertiser identity and business verification process.
→ Landing Page Conversion Build
Page speed, call-to-action placement, form setup, call depth, and CTA depth — click imitation eliminated.
→ Conversion Tracking Scripts
Precise click, form-submit support, and call depth scripts. Clean conversion history from the moment campaigns are live.
THREE LAYERS. AI-ASSISTED. HUMAN-REVIEWED.
Month one we’re fixing the foundation and training the algorithm. After that, our proprietary AI tools take over the repetitive work so the algorithm can learn. Then the real work — the decisions that belong to a human — happen in a closed loop between Kevin and your account.
"Paid search isn’t ‘set it and forget it’—it’s a duty of care. If you’re not paying attention, optimizing, and evolving with the platform, you’re actively losing money.”
LAYER 1 — ENTITY
Do it faster than the work that doesn’t require human judgment.
Bid adjustments, negative keyword harvesting, quality score monitoring, search term analysis — AI runs these continuously so Kevin’s time goes to strategy, not spreadsheets.
- Automated bid strategy monitoring
- Search term review + negative expansion
- Quality score tracking + alerts
- Impression share analysis
- Ad rotation performance signals
LAYER 2 — CONTENT
Make decisions that belong to a human. Every flag, every week.
Kevin reviews every optimization flag, every anomaly, every spend change. We don’t automate decisions — we automate the work that surfaces them so the right person can act fast.
- Weekly campaign review + optimization notes
- Budget pacing and adjustment approvals
- Ad copy testing decisions
- Landing page performance calls
- Monthly strategy session with client
LAYER 3 — AGENTIC READINESS
Leads that don’t get called back in 5 minutes don’t close.
Your GHL CRM gets the lead the moment it’s submitted. Automation sequences start immediately. Kevin monitors speed-to-lead across every campaign and helps you tighten the handoff to your sales team so the ads actually close revenue.
- GHL pipeline automation on lead receipt
- Speed-to-lead monitoring per campaign
- Lead quality scoring by source
- Lost lead re-engagement sequences
- Attribution loop back to ad platform
BUILD, LAUNCH, AND LEARN
This is where we earn the right to optimize. Tracking deployed and verified. GTM configured, CRM connected, CTM live. Campaigns built and launched — copy, audiences, bids, negatives.Google's algorithm is collecting real conversion data for the first time. Everything seeded. Nothing rushed. This phase is slower by design — the foundation you build here determines every result that follows.
OPTIMIZATION KICKS IN
Clean conversion data starts doing the heavy lifting. Once conversion history is meaningful, Google's Smart Bidding starts working for you instead of against you.Kevin begins active optimization cycles — harvesting negative keywords, testing ad copy, adjusting bids by daypart, device, and geography. CPAs begin moving. Cost per lead trends down as the algorithm learns what a real customer looks like for your business.
STEADY STATE — MAINTAINED, HUMAN-OPTIMIZED
This is not a set-it-and-forget-it system — it's a maintained machine. Monthly reporting covers spend, calls, cost per lead, call-to-close rates, and revenue attribution where tracking allows. Kevin reviews with you monthly and adjusts strategy based on what the data shows — not what sounds good in a deck. The difference that makes client retention what it is for Rise Local: this is the point where other agencies stop working. We don't.
MORE CREATIVE REMARKETING
By now Google has 6+ months of clean conversion data and your cost per lead is predictable. This is where we layer in remarketing audiences, creative rotation, and competitor conquest campaigns.Visitors who didn't convert get followed. Past customers get retention offers. Competitors' searchers get your ads. The foundation work from Month 1 is now compounding — every dollar works harder because the algorithm knows exactly who your best customers are.
WE NEVER CHARGE A % OF AD SPEND.
When an agency charges 10–15% of spend, they make more money when your budget goes up. That’s an inherent conflict of interest. Rise Local charges a flat monthly management fee. We make money by being efficient, not by growing your budget. Our AI tools are built to maximize the quality of conversions, not inflate the quantity of impressions.
You control the budget. You own the account. You own the data. If you leave Rise Local tomorrow, you take your Google Ads account, your CTM account, your CRM, your DNI, and every campaign we’ve built with you. The only thing you lose is the team working on it.
THE ONLY WAY THIS WORKS
Flat fee management only survives as a model if the work is actually good enough to retain clients. That discipline is built into how we operate. We can’t hide behind a spend-percentage when results slip. You’ll know — because you own every number in the account.
NOT AN ACCOUNT COORDINATOR. KEVIN ADAMS.
Kevin Adams Paid Media Director, Rise Local since 2009 CEO, Predictive Online Marketing Former Verizon / SuperPages — same era as Mike
Kevin has managed paid media for local businesses for 15+ years. He managed Google Ads and local service ads at enterprise scale at Verizon before joining Rise Local. He's not a junior buyer optimizing off a checklist — he's a strategist who's seen every version of this platform and knows where the leverage is.You control the budget. You own the account. You own the data. If you leave Rise Local tomorrow, you take your Google Ads account, your CTM account, your CRM, your DNI, and every campaign we've built with you. The only thing you lose is the team working on it. You just need to not owe us money and give a proper 30-day cancellation notice.
When your company runs with Rise Local, Kevin manages the account. Not a coordinator. Not a rotation of analysts. Kevin. He built the optimization methodology we use, he trains the AI layer that supports his work, and he runs the monthly review calls personally.
His background at Verizon Information Services means he managed performance marketing at a scale most local agencies never touch. He knows what the platform is capable of — and what it needs to perform: clean data, honest attribution, and a team that doesn’t confuse activity with results.
When your campaigns run with Rise Local, Kevin’s looking at your account every week. The AI flags the anomalies. Kevin makes the calls. You get both — and you never pay more than the flat fee to have them.
DIRECT ACCESS
Rise Local clients work directly with Kevin — not through a ticketing system, not through an account coordinator. Google Meet, ROAM office, or phone. Real conversations about real performance. No account managers standing between you and the person running your campaigns.
Running Meta Ads on a Broken Pixel Is Just Paying for Lessons You Can't Read.
A Meta campaign running on a broken pixel, sending traffic to a generic landing page with no follow-up automation, produces one thing: an expensive lesson you can’t even learn from — because you don’t know which clicks mattered.
The Lead Pipeline plan connects Meta Ads to the full system — server-side pixel, segmented audiences, conversion-ready landing pages, CRM automation for instant follow-up, and remarketing that stays in front of leads who didn’t convert the first time.
Every dollar tracked. Every lead followed up. Every result visible.
$2499/mo
Website build included
No long-term contracts
IS YOUR META PIXEL TELLING THE TRUTH?
If your pixel isn’t verified, your Conversions API isn’t deployed, and your audiences aren’t segmented — Meta is optimizing for engagement, not leads. We’ll audit your current setup and show you exactly what it’s costing you.