Attribution · Domination Tier

You're Spending Money on Five Channels. Do You Know Which One Got You That Job?

Google Ads, Meta, SEO, remarketing, TV — you’re running a real marketing operation. The money is going out. Leads are coming in. But when your best customer calls and books a $25,000 job — which channel produced that call?

Why Most Reporting Is Useless

Impressions Don't Pay Payroll. Revenue Does.

Most agencies send you a report that looks impressive — line graphs going up, big numbers for impressions, click-through rates, “engagement metrics.” It feels like progress.

But when you ask the only question that matters — “which of these channels is making me money?” — the answer is usually vague. “We think Google Ads is performing well.” “Meta engagement is strong.” “The trend is positive.”

That’s not attribution. That’s a slideshow.

What your agency sends you
What attribution tells you

$38,000

47 calls · 12 booked jobs · $127 cost per acquisition

The System

Every Channel. Every Call. Every Dollar. Connected.

Rise Local’s attribution system is built on the same server-side tracking infrastructure that powers your conversion tracking — but the attribution layer is what turns raw data into business intelligence.

01

Call-Level Attribution

Every phone call is tracked to the campaign, ad group, keyword, and channel that generated it. Not "this call came from Google" — but: the exact campaign, ad variation, device, and timestamp. That level of specificity lets you make precise budget decisions.

02

Multi-Touch Reporting

Most customers don't convert on the first touch. They see a Meta ad, visit your site, leave, see remarketing, come back — then call. Multi-touch attribution shows the full journey: which channels initiated interest and which ones closed the deal.

03

Channel Comparison

Monthly reporting that puts every channel side by side: spend, calls, leads, cost per lead, and revenue per channel. You see which channels earn their budget and which ones don't. No more guessing.

04

Campaign-Level Detail

Inside each channel, see campaign-level performance. Which Google Ads campaigns perform? Which Meta audiences convert? Which remarketing segments drive calls? The detail is there so you and Kevin can make informed optimization decisions together.

Monthly Strategy Sessions

Attribution isn't just a report — it's the foundation of a monthly strategy conversation. Kevin reviews the numbers with you, explains what's working, recommends budget shifts, and plans the next month's optimization based on real data.Not a deck. A discussion.

5+

Channels tracked simultaneously

Call- level

Granularity of attribution data

1×/mo

Strategy review with Kevin

25 Years of Proving It

We've Been Connecting Ads to Revenue Since the Yellow Pages

Verizon Information Services didn’t do “brand awareness.” They sold ads and proved they worked — call tracking, lead attribution, performance reporting tied to revenue. That was the job.

Three members of Rise Local’s core team built their careers in that system. Mike Stewart spent 9 years connecting ads to sales. Kevin Adams managed performance at enterprise scale. John O’Grady ran the infrastructure.

That accountability is in the DNA. Every report Rise Local produces answers the same question the Yellow Pages had to answer: Did the ad produce a customer?

The tools changed. The principle didn’t.

"Did the ad produce a customer?"

The only question that has ever mattered. The one most agencies are afraid to answer. The one Rise Local has been answering since before Google Ads existed.

Mike Stewart

Founder · Verizon → Rise Local

Kevin Adams

Strategy Lead · Monthly Attribution Reviews

John O'Grady

Infrastructure · Tracking Architecture

Business Growth Engine Plan

Attribution Ties Everything Together at Scale.

Multi-channel attribution, call-level reporting, campaign analysis, and monthly strategy sessions are included in the Business Growth Engine plan — the reporting layer that sits on top of every campaign Rise Local runs.

What's included in attribution

$3,750+

/ mo · no long-term contracts

Stop Guessing. Start Knowing Where Your Revenue Comes From.

We’ll audit your current reporting against our attribution framework — channel coverage, call-level tracking, campaign data, and ROAS visibility — and show you exactly which decisions you’re making blind.

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