LinkedIn has evolved far beyond its roots as a professional networking platform. In 2025, it stands as one of the most effective tools for businesses to connect with professionals, establish thought leadership, and drive lead generation. If you’re not leveraging LinkedIn to its fullest potential, you’re leaving significant growth opportunities on the table.
Here’s a closer look at eight impactful content types your business should be posting on LinkedIn to thrive in 2025.
1. Thought Leadership Articles
LinkedIn’s audience craves content that offers professional growth and insight. Sharing original thought leadership articles is one of the most effective ways to establish your expertise and gain credibility.
- What to Post:
Write articles offering industry insights, trends, or solutions to common challenges. - How to Enhance:
Include data-driven visuals such as charts or graphs to boost engagement and build authority. - Pro Tip for 2025:
Use LinkedIn’s native publishing tool to reach more users and expand your post’s visibility.
2. Short-Form Videos
Video content continues to dominate social media, and LinkedIn is no exception. Engaging, bite-sized videos attract attention and drive 5x more engagement than text-based posts.
- Ideas for Videos:
- Quick industry tips
- Behind-the-scenes company insights
- Customer testimonials
- Product demos
- Pro Tip for 2025:
Add captions to your videos, as a significant portion of LinkedIn users watch videos with the sound off.
3. Carousel Posts
Carousel posts are a visually engaging way to present multiple ideas or break down complex topics into digestible slides.
- What Works Well in Carousels:
- Step-by-step tutorials
- Data visualizations
- Case study snapshots
- Pro Tip for 2025:
Grab attention with an eye-catching first slide and end with a strong call-to-action (CTA) to encourage interaction.
4. Polls and Surveys
Polls are an excellent way to spark quick engagement while gaining insights about your audience’s preferences or opinions.
- Example Polls:
- “What’s the biggest challenge in [industry] this year?”
- “Which tool do you use for [specific task]?”
- “How do you stay productive at work?”
- Pro Tip for 2025:
Use the results of your polls to create follow-up content that addresses audience responses or concerns.
5. Industry News and Updates
Sharing timely industry news positions your business as a go-to resource for professionals looking to stay informed.
- Ideas for Posts:
- Market trends and forecasts
- Regulatory updates
- Technological innovations in your field
- Pro Tip for 2025:
Pair your updates with LinkedIn’s trending hashtags to boost visibility.
6. Employee Spotlights and Company Culture
Humanizing your brand is more important than ever. Highlighting your team and company culture fosters trust and attracts top-tier talent.
- What to Post:
- Employee success stories
- Day-in-the-life videos
- Workplace diversity and inclusion initiatives
- Pro Tip for 2025:
Encourage employees to engage with and share these posts to expand their reach organically.
7. Success Stories and Case Studies
Showcasing the real-world results of your products or services builds credibility and trust.
- Ideas:
- Before-and-after visuals
- Client testimonials with measurable results
- In-depth case studies
- Pro Tip for 2025:
Combine video clips or infographics with your success stories for a more dynamic presentation.
8. Educational Content
Educational posts are a surefire way to position your business as a thought leader while providing genuine value to your audience.
- Examples:
- How-to guides and tutorials
- Tips for overcoming common industry challenges
- Infographics that break down complex topics
- Pro Tip for 2025:
Use clear, concise headlines like “3 Ways to Improve [Task]” to grab attention quickly.
Bonus Tips for LinkedIn Success in 2025
- Optimize for the Algorithm:
Use relevant hashtags, encourage comments, and post at optimal times (mornings and early afternoons). - Repurpose Content:
Transform blogs, podcasts, or whitepapers into LinkedIn-friendly posts. - Track Performance:
Use LinkedIn Analytics to monitor engagement and refine your strategy over time.
Final Thoughts
In 2025, LinkedIn’s potential as a marketing platform is greater than ever. By diversifying your content with these eight types, your business can build authority, foster connections, and drive meaningful engagement.
Start posting today, and watch your LinkedIn presence transform into a powerhouse for business growth. Need help crafting LinkedIn content that delivers results? Contact Rise Local to level up your social media strategy!
