As a service-based business, you know that your online presence is key to attracting new clients and growing your business. But what kind of content should you be creating to achieve these goals?
It’s a question you may not have considered, but ignore it at your own peril! There are millions of sites out there that share your search terms, and each one is vying for a piece of your business. However, making these six great content ideas your own will help you to stand out.
1. Showcase your work with before-and-after photos or videos.
If you’re in the business of making people look and feel their best, then before-and-after photos or videos are a must for your online content hub. Seeing is believing, and potential customers will be impressed by the transformation your services can provide.
The best thing about this option is that it’s adaptable. It doesn’t matter if you run a beauty salon or an asphalt paving service. Showing your before-and-after photos and videos requires minimal effort, and it showcases how good your team is at their work.
2. Share testimonials from satisfied clients.
Social proof is important, so be sure to showcase testimonials from happy clients on your online content hub. If you don’t have any testimonials yet, consider reaching out to past clients and asking them to write a review or record a short video testimonial that you can share on your site.
This is always the best place to start because you’ve established your credibility with those individuals. It’s easy to come back and make the ask.
3. Offer helpful tips and advice related to your area of expertise.
One of the best ways to attract new leads is by demonstrating your expertise through helpful tips and advice related to your services. For example, if you’re a hair stylist, you could share tips on how to style different hair types, or if you’re a makeup artist, you could offer advice on choosing the right foundation shade.
By offering helpful information for free, you’ll show potential customers that you’re an expert in your field and that you’re worth doing business with. Don’t worry about losing a small sale or two because, inevitably, the DIY customers will need expert help as they encounter bigger tasks. And guess who they’ll come to when it’s time to find one!
4. Share behind-the-scenes photos or videos.
People love getting a peek behind the curtain, so give them what they want by sharing behind-the-scenes photos or videos on your online content hub. This is a great way to show potential customers what goes into providing your services and why they should trust you with their business.
5. Highlight special promotions or discounts.
Make sure your potential customers know about any special promotions or discounts you’re offering by featuring them prominently on your online content hub. This is a great way to generate buzz and entice new leads who are looking for a deal.
6. Introduce potential customers to your team members.
If people are going to trust you with their business, they need to know who they’ll be working with first. So introduce them to your team members by creating individual profiles for each one complete with photos and bios on your online content hub. By putting faces to names, potential customers will feel like they already know your team and will be more likely to do business with you as a result.
Your Service Business Is Ripe With Content Opportunities
As a service-based business, having an online content hub is essential to attracting new clients and growing your business. But what kind of content should you be creating? Use this list as a starting point for great ideas. And remember, the sky’s the limit when it comes to growing your business with an online content hub, so get creative!
That said, it can be difficult knowing how to start when you’re focused on the day-to-day instead of writing and creating content. That’s where Rise Local can help you excel, with informative, well-researched content that can attract attention and establish your authority as a leader in your field. Contact our office today to get started on a strategy designed to move your business forward.