Using videos for promotional purposes has been speedily increasing over the past couple of years. Today, the average U.S. consumer pays for at least four different streaming video subscriptions. In order for your business to stay ahead of competition, this new trend must be explored and applied. There are many different platforms for producing and consuming videos. The two most popular ones for business purposes are YouTube and Vimeo. Each video platform has its pros and cons. When deciding on the best one, it is crucial to understand your business’s goals and needs.
Define Your Audience
Who is your target audience? What are they like? Understand their preferences and where they are most likely to gather online. Is your brand built around consistent interaction with potential customers? YouTube and Vimeo appeal to very different audiences, which is why it’s crucial to understand whose attention you are trying to grab.
Benefits of YouTube
YouTube is one of the most popular video platforms on the market. It has almost been around for two decades, and it has a wide variety of audiences and users as a result. It is extremely easy to interact with your audiences in the comment sections. There are all sorts of successful video templates that serve as business purposes, such as how-to videos and demos. You can create a channel and upload videos without investing a penny. However, in order to increase your video quality and exposure, you might need to invest some time and money. Even if your budget is small, you can still have successful videos on this platform. We have listed more benefits below:
Search Optimization
YouTube is the second largest search engine on the internet after Google. If your videos are designed to answer a specific search query (for example, how-to videos), then YouTube is the best platform to use. Your videos will appear directly in search results on YouTube, as well as rank pretty well on Google, compared to other video platforms. Search optimization will help tremendously with brand exposure.
Analytics and Storage
Basic statistics, as well as more advanced ones are completely free, as opposed to Vimeo. YouTube offers unlimited free storage for all accounts, so you never have to worry about creating too much content on a tight budget. On the other hand, Vimeo charges depending on the level of storage needed.
Benefits of Vimeo
Vimeo appeals to a smaller niche, but that only comes to show how community-centric this video platform is. There are millions of users on YouTube, so it’s easier for your video to get lost within the others, if you dont market it somewhere else. On Vimeo, the competition is a lot smaller, and it’s easier to get noticed or featured on a page. If you have a specific niche in mind, this might be the better option. Here are a couple more benefits to consider:
No Interruptions
Vimeo has no advertisements unlike YouTube, so there’s no need to worry about distractions or annoying your target audience.
Video and Audio Quality
There is no doubt that Vimeo’s video quality is top-notch. The videos are crisp, clean, and easier to read than those from YouTube. The platform performs on 320Kbps, meaning the sound quality is superior next to its competitor. It does come with a price though.
Technological Support
Included in the paid packages, Vimeo offers many levels of technical support. If your company doesn’t have much experience in video creation and the sort, Vimeo has you covered. They offer personalized support, in a timely manner.
Which Video Platform Should You Choose?
Every business has their own individual needs and goals, so choose the platform that helps you fulfill them. If you have a tighter budget, YouTube is completely free. However, if you are looking for higher quality and more technical support, Vimeo is a great fit if you can afford it. If you are still unsure of which video platform to pick, Rise Local can offer some guidance.
Rise Local Is Here For You
At Rise Local, our team of marketing experts can evaluate your company and help you decide on the video platform that suits you best. We can also manage all your marketing efforts and build your brand exposure. Additionally, our professional videographers can create and publish the videos for you! If you would like to know more about our different services, feel free to contact us today.