Digital marketing takes place in many different forms. A trending technique is viral marketing. In order to conduct viral marketing, you need active support from consumers. This type of marketing encourages trust in your brand because it’s recommended by one person to another. If done correctly, this technique is very cost-effective. Rise Local can help you execute this strategy and grow your business’s reach.
What Is Viral Marketing?
Viral marketing spreads information about a product or service from person to person. This could be either through word of mouth or by sharing via the internet or email. The goal of this strategy is to inspire individuals to share your marketing message to their friends, family, etc. This message can be in the form of short content, infographics, memes, videos, etc. Social media platforms have facilitated this marketing effort. Sharing posts, reposting videos, and retweeting memes, has become second nature.
If executed correctly, viral marketing can spread your message quickly and reach a wider audience, including people who weren’t your initial target. This increases your brand awareness and foot traffic. The distribution of your marketing messages happens organically, which is something we prioritize at Rise Local.
What Are the Benefits?
Every marketing strategy has its own strengths. Viral marketing has three main ones: wider reach, lower costs, and faster/exponential growth. Here at Rise Local, we aim for all three.
Although your message targets a specific audience, the people that share it might have a different audience on their own platforms. This allows your brand to enter a new market and potentially grow your customer base.
This strategy costs significantly less than traditional advertising campaigns. In fact, advertising your message(s) is essentially free when consumers share your message or their positive experiences with your brand. The only cost invested is creating the message and publishing it. From there, consumers do the rest.
If your message is creatively crafted, people are more compelled to share it. It can even trigger viral responses. When one person shares your message, they are exposing it to their 100+ followers. The reach continues to expand from there.
Rise Local Can Help Craft Memorable Content
In order for your messages to gain popularity, the content needs to be informative, relevant, and entertaining. Our professional copywriters and social media experts at Rise Local will craft engaging content for your brand. We’ll use effective keywords, and short memorable content. Consumers won’t be able to resist sharing your brand.
Digital Marketing at Rise Local
Rise Local has been providing unmatched digital marketing services to small and medium businesses all over Texas. Our team has years of experience in crafting and executing advertising campaigns and strategies, such as effective content for viral marketing.
Our team is made up of professional web designers and developers, social media managers, copywriters, and media and production experts. We offer comprehensive marketing services to local businesses, such as local search, SEO, video production, hosting, and content creation. If you would like to learn more about our services, give us a call! Let’s take your business to another level.