TikTok for Business 101: Using Trending Sounds to Go Viral

TikTok for Business 101: Using Trending Sounds to Go Viral

Cassidy Featherstone
Content Creation | Creative | Digital Marketing

TikTok is no longer just a playground for Gen Z dance trends; it’s a powerful marketing tool for businesses of all sizes. The platform’s algorithm is designed to promote videos with engaging content, and one of the fastest ways to get noticed is by using trending sounds. These viral audio clips can be your ticket to increased visibility, reaching the coveted For You Page (FYP), and even driving sales.

Today, we’ll break down how to leverage trending TikTok sounds to create viral content that works for your business. Whether you’re showcasing your products, telling your brand story, or simply jumping on the latest trend, this guide has you covered.

What Are Trending Sounds on TikTok?

Trending sounds are audio clips—whether they’re songs, voiceovers, or sound effects—that become widely used and recognized across the platform. These sounds gain traction when creators repeatedly use them in their videos, often sparking challenges, memes, or storytelling trends.

For businesses, using a trending sound is like riding a wave of existing popularity. TikTok’s algorithm favors this type of content because it already knows users enjoy it. That means your video is more likely to appear on users’ FYPs, driving more views and engagement.

How to Use a TikTok Sound

TikTok offers different sound libraries depending on the type of account you have:

1. Personal Account:
   • Ideal for small businesses showcasing their products or services.
   • Access to the full range of trending sounds, including popular songs and viral audio.
   • Be cautious when using copyrighted material for business purposes; stick to TikTok’s commercial sound library when promoting your offerings.
2. Business Account:
   • Best for established businesses with plans to use paid ads or collaborate with influencers.
   • Access to TikTok’s commercial sounds, which are pre-cleared for business use.
   • While you won’t find blockbuster movie clips or hit songs, these sounds still offer plenty of creative opportunities to connect with your audience.

Finding Trending Sounds That Work for Your Business

To identify the right trending sound:

• Browse TikTok’s Trending Playlists: Check out the “TikTok Viral” playlist for popular audio clips.
• Monitor Competitors: Observe what’s performing well in your industry and adapt it to your niche.
• Experiment and Analyze: Test different sounds and track their performance. Use TikTok analytics to measure engagement and refine your approach.

Pro Tip: Play trending audio quietly in the background of videos where you’re speaking. This subtle addition can boost your chances of landing on the FYP while ensuring your message comes through clearly.

Creative Tips for Going Viral

1. Match Your Niche: Tailor the sound to your target demographic.
2. Join Challenges: Participate in trending challenges that fit your brand voice.
3. Add Humor: Lighthearted and relatable content often performs best.
4. Showcase Your Personality: Authenticity wins on TikTok. Be real, be you, and have fun!

Rise Local’s TikTok Sound Picks

Don’t have time to scour the app? Here are some current trending sounds to get you started:

• “It Costs That Much” – Woah Dude
• “Into The Thick Of It” – The Backyardigans
• “Almost There” – Disney
• “Don’t Be Suspicious” – Helios
• “Feel The Groove” – Queens Road, Fabian Graetz
• “Running Away” – VANO 3000
• “Oh No” – Kreepa
• “Alien Blues” – Vundabar
• “Hell to Da Naw Naw Naw” – Bishop Bullwinkle

Why TikTok Audio Matters for Your Business

Using trending sounds is not just about going viral; it’s about strategically positioning your business in front of your target audience. By aligning your content with popular audio, you’re tapping into the platform’s natural rhythm, increasing the likelihood of your brand being discovered.

Rise Local—Dallas Social Media Marketing Experts

TikTok is just one piece of the social media puzzle, but it’s a crucial one for engaging today’s audiences. At Rise Local, we specialize in crafting social media strategies that connect with your ideal customers. Whether you need help creating content, managing accounts, or running paid ads, we’re here to help.

Ready to level up your TikTok game? Call today to schedule a free consultation and learn how Rise Local can make your business the next big thing on TikTok!