The Best Platforms to Edit Videos

New Video Editing Platforms for Small Businesses: Some Are Quick to Learn, Others Take Time to Master

In today’s fast-paced digital landscape, video marketing has become a cornerstone of small business success. Whether you’re creating product demonstrations, sharing behind-the-scenes glimpses, or producing educational content, video is one of the most effective tools for engaging audiences and driving conversions. With a variety of video editing platforms available, even businesses with limited resources can create professional-quality videos to enhance their marketing efforts.

Incorporating platforms like TikTok, YouTube, Instagram Reels, and Facebook, alongside professional editing tools like Adobe Premiere Pro and CapCut, gives your small business a comprehensive toolkit for success.

Why Videos Matter in Marketing

Videos are more than just visuals; they’re a dynamic form of communication that builds trust, delivers value, and captures attention. They offer the opportunity to:

• Showcase products and services
• Solve customer problems visually
• Highlight your brand personality
• Boost engagement across social media platforms

Here’s a breakdown of some of the best platforms and tools to edit videos, their unique features, and how your business can leverage them to captivate your audience.

Why Video Marketing Is the Future: Data That Speaks Volumes

Video marketing isn’t just a trend; it’s a transformative force driving the future of digital engagement. Mark Zuckerberg has famously noted that Facebook and Instagram’s future is video, and the stats back him up. Consumers increasingly prefer video content for its ease of consumption, emotional resonance, and ability to convey complex messages quickly and effectively.

Here’s why video is critical for your marketing strategy in 2025 and beyond:

• Unparalleled Engagement: Video content gets 1200% more shares than text and images combined (Forbes). This sharing power exponentially increases your reach and potential virality.
• Boosts Brand Recall: Viewers retain 95% of a message when watched in video form, compared to just 10% through text (Campaign Monitor). This is crucial for building long-term brand loyalty.
• Higher Conversion Rates: Including videos on landing pages can increase conversion rates by up to 80% (HubSpot), while emails featuring videos can see 200–300% higher click-through rates (Forbes).
• Longer Website Visits: Consumers spend 88% more time on websites with video content (Oberlo), leading to better engagement metrics and SEO rankings.

In an era where attention spans are fleeting, video taps into human psychology and emotions, creating memorable and impactful marketing experiences. Whether through TikTok’s snappy clips, Instagram Reels’ interactive features, or long-form YouTube tutorials, video is the ultimate tool to captivate and convert your audience.

Embrace video marketing today and position your business as a leader in tomorrow’s digital economy.

Social Media Platforms with Built-In Editing Tools

TikTok

• Why It’s Great: TikTok has surged in popularity and offers an intuitive editing interface with a vast library of music, effects, and customization options.
• Features:
  • Add subtitles, crop scenes, and insert popular soundtracks.
  • Use built-in tools to remove unwanted objects or enhance visuals.
  • Perfect for creating authentic, short-form content to target younger demographics.

YouTube

• Why It’s Great: YouTube video remains a powerhouse for video content. Its editing tools cater to long-form videos, making it ideal for tutorials, product launches, and case studies.
• Features:
  • Trim, cut, or remix videos using Creative Commons (CC) clips.
  • Free access to music, sound effects, and filters.
  • Easily repurpose content for multiple local markets by creating variations of the same video.

Pro Tip: Use us as a resource for guidance or pay us for YouTube Video SEO, especially if you mastered the art of creating content for YouTube. We also have a full-time video editor available.

Instagram Reels

• Why It’s Great: Instagram Reels offers advanced editing tools tailored for short, snappy videos. It’s a direct response to TikTok, and its integration into Instagram makes it perfect for brand visibility.
• Features:
  • Add speed adjustments, AR effects, and transitions.
  • Use the align tool for seamless cuts and overlays.
  • Pair videos with trending music to boost reach and engagement.

Facebook

• Why It’s Great: While not as robust as TikTok or Instagram, Facebook’s editing tools are simple and effective for creating Reels and longer videos.
• Features:
  • Voiceovers, captions, and music integration.
  • Stickers and color effects to enhance storytelling.
  • Ideal for connecting with an older demographic or local community groups.

Professional Video Editing Platforms

Canva Video Editor

• Best For: Quick and polished videos with minimal effort.
• Features:
  • Drag-and-drop interface with templates for every social platform.
  • Perfect for branded videos and team collaboration.

Adobe Premiere Pro

• Best For: Advanced editing for polished, cinematic-quality videos.
• Features:
  • Industry-leading tools for transitions, color correction, and effects.
  • Integration with other Adobe products for seamless workflows.

CapCut

• Best For: Short-form, trend-driven content.
• Features:
  • Simple interface for mobile editing.
  • Ideal for TikTok, Instagram, and Facebook Reels.

Why Choose the Right Platform?

Combining the tools built into social media platforms with professional editing software ensures you can create content that fits your brand’s unique needs.

• For Quick Social Media Posts: Use TikTok, Instagram Reels, or CapCut to create engaging videos on the go.
• For Professional Content: Platforms like Adobe Premiere Pro or Canva allow for detailed customization.
• For Long-Form Videos: YouTube’s editing tools and publishing options make it the best platform for educational or in-depth content.

Tips for Successful Video Marketing

1. Repurpose Content: Turn a single long-form video into multiple clips for TikTok, Reels, and YouTube Shorts.
2. Optimize for Each Platform: Tailor video dimensions, captions, and effects to suit the platform.
3. Add Captions: With 80% of users watching videos without sound, captions are essential for engagement.
4. Engage with Trends: Use trending music and hashtags to boost visibility on platforms like TikTok and Instagram.
5. Analyze Performance: Use platform-specific analytics to track views, shares, and audience retention.

Rise Local: Your Partner in Video Marketing

Both video marketing and video production can seem overwhelming, but it doesn’t have to be. At Rise Local, we specialize in creating compelling video content tailored to your brand’s voice and goals. Whether you’re new to video editing or looking to take your marketing efforts to the next level, we’ve got the tools and expertise to help. You need the support of our field media producers to tell your story, create emotional branding, and help you build relationships the second eyeballs hit your brand.

Let us handle the heavy lifting while you focus on growing your business. Contact Rise Local today to start creating videos that resonate with your audience and drive real results.