Videos are a big part of business marketing nowadays. It’s a form of communication that seems more authentic and reachable for audiences. Videos can be used to explain how to use certain products and services, how to solve problems, or simply to broadcast what is being sold. Whatever the case may be, you should consider adding videos to your marketing strategy. Many social media platforms give you the tools you need to make and edit videos easily. Some of these platforms are TikTok, YouTube, Instagram, and Facebook. Rise Local has listed some of the benefits that each platform offers.
TikTok has been increasing in popularity over the years. It’s a platform that is used to create and share videos with people around the world. You can easily insert popular music, fonts, colors, customize subtitles, crop assets, and cut scenes exactly where you want to. Your team can either record the video on the TikTok app, or you can choose one that already exists on your device. You can use your own music or choose from TikTok’s diverse library. And if you want to remove an object from a video, you can do that too.
YouTube is the original platform for videos. It still remains one of the most popular social media platforms for video sharing. YouTube saves you time and money because it offers easy-to-use editing tools for free. You can trim your videos at the beginning, end, or even in the middle section. You can create multiple versions of the same video. This comes in handy if you want to use these videos in neighboring cities. YouTube allows you to remix and reuse cc video clips to create your own commercial video. Similar to TikTok, you can add music and effects to your videos, such as changing the color to black and white.
Instagram Reels is a response to TikTok. You can shoot and edit videos right on Instagram. You can choose a song and pick a 15 second section. Editors can also pick the speed they want the video to be at, and add special effects, such as overlays and AR effects. There’s a timer feature that comes in handy when you are trying to record yourself but need to get setup. There’s also an align tool which allows you to make certain cuts and be at the exact position you were before. It adds an overlay on the image, so then you can line up to match how the previous shot looked.
Facebook has a basic video editor that is located under “publishing tools,” in the left menu. There is a reels section on Facebook too. You can add music, add a voiceover, insert a caption, add color effects, and insert stickers. If you want to edit videos for your company, these four platforms make the process easy.
Rise Local is a leading digital marketing agency in the Dallas-Fort Worth area. We have a team of copywriters, social media managers, videographers, web designers, and more. We can assist you in all of your business’s marketing needs, and we are only a call away. Let us help you shape your company’s brand image and awareness, with the best tools in the marketing industry!