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Optimize Your Online Marketing with Display Ads & Split-Testing

As a small business owner, you know that creating an effective online marketing strategy can be difficult in the crowded Dallas local SEO space. You need to build strong relationships with your customers, but you also have to find ways to stand out from the competition. 

One way to do this is through display ads and split testing. This is a service that we have proudly offered at Rise Local for many years and through many iterations of Google updates. But just what are display ads and split-testing? How do they work, and why are they so important to your online marketing success? Let’s have a look!  

What is a Display Ad? 

A display ad is an advertisement that appears on websites or apps. These ads come in many forms including text, images, video clips, and interactive media. Display ads are typically used by businesses to increase brand awareness, generate leads or drive sales. 

The most common types of display ads include banner ads, interstitials (also known as full-screen popups), native ads (ads designed to blend in with the website’s content), and dynamic/rich media (ads that use animation or video). 

What is Split Testing? 

Split testing (also known as A/B testing) is a process of comparing two different versions of an ad in order to determine which one performs better. This type of testing involves running two versions of the same ad at the same time and measuring the results from each test in order to decide which one performs better overall. 

Split testing allows marketers to optimize their campaigns by finding out which key elements are driving more conversions for their business. For example, you might try changing the headline or call-to-action on your ad in order to gauge its effectiveness at converting users into customers. 

Why Is Split Testing Important? 

Split testing is an important part of any successful online marketing campaign because it helps you identify what works and what doesn’t work when it comes to optimizing your display ads for maximum impact. By continually running tests on different versions of your ad campaigns, you can get valuable feedback on which elements are driving more conversions for your business. 

This information can then be used to make informed decisions about how best to optimize your campaigns for maximum results. Additionally, split testing enables marketers to quickly identify potential problems with their campaigns before they become major issues. 

Can You Be Successful Without Split Testing?

Now that we’ve covered what split testing is and why it’s important, the question then becomes can you find success without it? Yes, it is possible to achieve success in marketing without ever split testing, but you are certainly missing out on an opportunity. 

Split testing allows marketers to quickly determine which changes have a positive or negative effect on conversions. For example, if you are trying to create a better-performing website for your customers you can use split testing to measure how different layouts, content placements, and other design elements impact customer behavior. 

Split testing is one of the most effective tools marketers have in their arsenal. Utilizing this technique allows them to confidently make decisions on when and where to make changes with confidence that it will lead to increased success in their campaigns.    

Improve Your Dallas Local SEO Through Split Testing from the Experts

Creating effective display ads and using split-testing techniques are essential components of any successful online marketing strategy for small business owners looking for ways to increase brand awareness or generate leads and sales from their website or app traffic. 

Through careful analysis of various elements within each ad campaign—such as headlines, calls-to-action, colors, etc.—Rise Local can easily identify which ones perform better than others and use this data when making decisions about how best to optimize your future campaigns for maximum impact. 

So, if you’re looking for ways to improve your online marketing efforts, consider investing in some quality display ads combined with split-testing strategies today. We have many years of experience in this space as well as the geographical market. We can make your Dallas local SEO campaign stand out from the pack. Contact us today to get started!

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