Local Paid Search
Win the high-intent searches in your neighborhood with tightly tuned PPC that drives calls, visits, and booked jobs.
Get a PPC PlanWe design and manage hyperlocal Google Ads (and Bing when valuable) that prioritize profitable keywords, real conversions, and clean reporting. Less waste, more qualified leads.
Why Choose Rise Local for Local PPC?
Geo Precision
Radius, ZIPs, and service-area targeting matched to your actual footprint and travel rules.
Intent Filtering
We hunt for buyer language and exclude job-seekers, DIY, and low-value queries with robust negatives.
Call & Lead Tracking
Call tracking and form tracking wired to optimize for real outcomes—not just clicks.
Transparent Reporting
Plain-English rollups: spend, leads, CPA, top queries, and next-step recommendations.
What’s Included
Campaign Build
- Account structure (Search + Performance Max when warranted)
- Conversion tracking (calls, forms, store visits)
- Extensions: sitelinks, callouts, call & location
Keywords & Bidding
- High-intent & long-tail coverage
- Negative lists to cut waste
- Smart bidding with guardrails
Ad Creative & UX
- Responsive Search Ads with strong hooks & CTAs
- Geo & service variants by ad group
- Landing page guidance for quality score & CVR
Optimization & Support
- Weekly query pruning & bid tuning
- A/B tests & budget pacing
- Monthly summaries & roadmap
Our Process
01
Discovery & Targets
Services, margins, seasonality, service areas, and capacity constraints.
02
Build & Track
Campaigns, conversion tracking, and QA with a controlled ramp.
03
Optimize & Expand
Prune waste, scale winners, and launch new geo/service segments.
04
Report & Plan
Simple rollups + next steps—where to push, pause, or pivot.
What Clients See
Steady, compounding improvements beat big swings. Your results will vary—we’ll show our work.
Engagement Options
Starter
Single-location, single-service focus and a conservative ramp.
Best for newGrowth
Multi-service, multi-geo structure with recurring tests.
PopularPro
Multi-location with seasonal budgets, advanced tracking, and automation.
ScaleWe’ll size scope and budget after a short discovery call.
FAQs
Do you manage Bing/Microsoft Ads too?
Yes. When the audience and ROI justify it, we mirror and tune campaigns on Microsoft Ads.
How do you handle call tracking?
We can provision numbers and route them to your main line. Calls are attributed back to campaigns for optimization.
Is Performance Max worth it for local?
It can be—when we have clean conversion data and a clear offer. We use PMax alongside Search with tight guardrails.
What budgets do you work with?
From starter to robust. We’ll recommend a range based on service mix, competitiveness, and capacity.