Google’s new Quality Ranking System, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), is a major step forward for the search engine giant in its pursuit of high-quality content for its users.
Under the new system, web pages that rank highly must meet rigorous standards and demonstrate their reliability as a source of information. Google has always placed an emphasis on “expertise” to ensure accuracy; “authoritativeness” to demonstrate they are trustworthy, and “trustworthiness” to confirm they have good intentions. However, the recent addition of “experience” gives a leg up to individuals or companies that have demonstrated competence in their fields.
We will discuss what the “experience” add-on means more in-depth in a moment. Before doing that, however, let’s take a closer look at the purpose behind E-E-A-T.
E-E-A-T Google Guidelines for Content
The E-E-A-T guidelines apply to all types of content, including news stories, blog posts, and social media posts. These guidelines are important because they help improve the user experience by providing them with reliable sources of content that are easy to read and understand.
When evaluating a web page or site under the guidelines of E-E-A-T, Google evaluates the credentials of authors or contributors, if available. It also looks at the content itself and checks to see if it is up to date, as stale information can be misleading at best. Additionally, Google scans page elements like About Us sections or biographies to learn more about who created the website and whether or not they are an expert in their field.
In addition to this qualitative assessment of content quality, Google also looks at link structure when deciding which web pages should rank higher in search test results. The algorithm evaluates equity among links from sites that have similar topics or themes as well as relevance between internal links within the same website (i.e., how often does a single page link out to another?). All these factors taken together help determine which websites have a better chance of ranking higher on SERPs (search engine result pages).
What Is the Difference Between Experience and Expertise in a Content Context?
Experience and expertise are two key elements of quality web content, but it’s important to understand the difference between them. Experience refers to the knowledge and skills gained through practice and repetition in a field or profession, while expertise is an individual’s comprehensive understanding of the subject resulting from specialized training and study.
Experience can be acquired through simple tasks such as writing blog posts about topics you’re familiar with or even by creating visuals for websites. It’s an essential skill that helps create content that is useful and engaging for readers. However, experience alone is not enough when it comes to producing top-notch web content, which requires both knowledge and technical know-how.
Expertise adds tremendous value to web content because it combines a deep understanding of all aspects related to a given topic. While experience may help writers develop a basic command of their subjects, experts have the technical know-how required to deliver specialized information with accuracy.
They are able to break down complicated topics into digestible bits that make sense to novice users. In addition, due diligence has been done regarding source checking and data validation so readers can trust in the integrity of the information presented.
Experience does play a vital role when it comes to creating quality web content but cannot compare to the depth of expertise needed for truly informed material. Having access to expert resources allows businesses and organizations to produce accurate, trustworthy information that guides readers toward making informed decisions – something Google’s E-E-A-T Quality Ranking System holds in high regard. These elements working together – and you working with us to create a content calendar that reflects the E-E-A-T of your business – can only work to your advantage in the days and months ahead.
E-E-A-T Is Here to Stay
Overall, E-E-A-T is an invaluable addition to Google’s mission of providing information that is both accurate and authoritative while encouraging websites built with trustworthiness in mind by penalizing those who do not meet their standards. As internet users become savvier in finding accurate online sources – particularly when researching medical conditions – this strategy helps protect them from misinformation while supporting informative websites through increased visibility on SERPs.
Are you ready to start making the most of your content’s online performance? Rise Local is here to help. We’ve had our finger on the pulse of Google’s values for years and have helped businesses from a vast array of industries excel. Contact us today to get started!