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How to Plan a Digital Marketing Budget That Scales With Your Business

Creating a digital marketing budget can be intimidating for small and local business owners. The vast array of services—SEO, paid ads, content marketing, social media, and more—can make it difficult to know where to start. At Rise Local, we aim to simplify this process by offering scalable services that grow with your business needs and budget. Whether you’re just beginning or expanding aggressively, our pricing tiers ensure you’re making smart investments at every stage.


Monitoring Metrics to Maximize ROI

Once your digital marketing campaigns and website rebuild are up and running, it’s crucial to consistently monitor metrics to ensure your investment is driving results. Metrics such as website traffic, conversion rates, and customer engagement provide valuable insights into what’s working and where adjustments may be needed. For example, if your clientele engages heavily with social media posts and blogs, it’s wise to allocate more of your budget there instead of investing in animated explainer videos or TV advertising that might not resonate with your audience.

A solid rule of thumb is to dedicate at least 5% of your total gross revenue to monthly marketing efforts. For paid search campaigns, consider setting aside one to two days’ worth of average sales as your ad budget. Different industries will require varying percentages based on their average ticket size and competition. For example, roofing companies, with their high-ticket projects and competitive landscape, often need to allocate more to digital marketing. Conversely, a local restaurant, which benefits from frequent repeat customers and lower competition, can operate effectively on a smaller percentage.

By tracking performance and adjusting spend based on data, you’ll ensure your marketing dollars are not just spent but invested wisely, driving the best possible returns for your business.


How to Get the Most from Your Digital Marketing Budget

To make the most of your investment, we recommend you allocate 7-15% of your revenue to marketing. Especially if you’re in a growth phase or launching in a competitive market, lean toward the higher end of the spectrum.

Here’s how to prioritize your spend based on your business stage:

  1. Start with Your Foundation: Invest in a professional website, local search optimization, and a basic presence management plan. This ensures you’re visible and credible to potential customers.
  2. Expand Channels as You Grow: Once you have consistent traffic and leads, increase your content publishing frequency and add social media strategies.
  3. Invest Aggressively When Ready: Use paid ads and advanced SEO tactics to scale further and capture market share. This is where growth really accelerates.

Benefits of a Scalable Digital Marketing Plan

  • Cost-Effective Growth: Start small and grow as your business expands.
  • Higher ROI: Invest in services proven to drive leads and sales.
  • Customizable Strategies: Adapt your plan based on performance and goals.
  • Measurable Results: Track every campaign to see what’s working.

Step 1: Start With Core Essentials

If you’re just starting or need a foundational setup, our Local Core Essentials package is the ideal choice at $309/month. It includes everything you need to establish your online presence and start attracting local customers:

  • Domain, SSL Certificate, and Hosting: Secure, reliable, and fast hosting that ensures your website performs.
  • Website Development: A professional, user-friendly website built to convert.
  • Foundational SEO & Content: Optimized copy that gets you seen on local search results.
  • Google Business Profile (GBP) Management: Ensuring your business appears prominently in local map packs and search results.
  • Website Maintenance: Keeping your site secure and running smoothly.

This package is designed to get your business online and generate local visibility, which is crucial for attracting and converting nearby customers. It’s the first step in your digital marketing journey.


Step 2: Expand Your Core Channels

Once your online foundation is established, it’s time to scale with our Complete Core Channels package for $1109/month. This package is ideal for businesses with more competitive markets or multiple service areas. It focuses on increasing your reach and converting more leads through comprehensive content and media strategies:

  • Seasonal Media Videography: Capturing dynamic visuals that highlight your services or products.
  • SEO Content Publishing: Regular blog posts and website updates to improve rankings and keep your site fresh.
  • Social Media Management: Engaging with your audience and building a strong social presence.
  • Remarketing Ads: Re-engage potential customers who have interacted with your site but haven’t converted yet.

This step focuses on consistency and engagement, helping you dominate local search results and nurture your audience on social media.


Step 3: Advance With Paid Media and Advanced Strategies

When you’re ready to maximize growth and compete at the highest levels, our Advanced Core Channels package starts at $3500+/month. This tier is tailored for businesses with aggressive growth goals and offers an extensive suite of services:

  • All Essential and Core Channel Services: Everything you need to dominate your local market.
  • Advanced Social Media and SEO Publishing: More frequent and strategic content creation to stay ahead of competitors.
  • Paid Search and Media Campaigns: PPC and paid social ads designed to drive targeted traffic and convert leads.
  • Remarketing and Advanced Analytics: Granular tracking and retargeting strategies that refine and optimize campaigns.

This package is perfect for businesses looking to expand into new markets, increase brand authority, and generate significant ROI through paid and organic channels.


Work With the Experts

Rise Local has worked with countless businesses across Texas, helping them build strong foundations and scale effectively. With our pricing options and scalable strategies, we ensure every dollar is working to grow your business.

Contact us today to schedule your free consultation and see how we can help you plan a digital marketing budget that works for you. Whether you’re starting with the essentials or advancing to multi-channel dominance, Rise Local is here to guide you every step of the way.

Speak to someone about your How to Plan a Digital Marketing Budget That Scales With Your Business base business today!

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Ready to power up your online presence? Contact Rise Local today to schedule a consultation and discover how our comprehensive digital marketing services can transform your business. Let us help you rise above the competition and achieve online success.
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Morgan Meschede
Creative Director
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