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Get Control of Your Website IT and Marketing Assets

Get Control of Your Website IT and Marketing Assets

Managing your website and marketing assets can feel like a daunting task, especially for small businesses. But taking control of these assets is essential for building a strong online presence, improving customer engagement, and driving business growth. The worst thing that we see happen to business owners is they don’t have agencies providing websites, domains, and social profiles client-side where the customer has control of the assets legally. Whether it’s your domain name, social media accounts, or website performance, keeping everything in your control, renewed, organized and optimized is key to achieving your goals.

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Let’s break down what you need to do to take full control of your digital marketing assets—and why it matters.


Step 1: Identify Your Digital Marketing Assets

Before diving into management strategies, you need to know exactly what you’re working with. Your digital marketing assets include:

  • Domain Names
  • Websites
  • Social Media Accounts
  • Email Campaigns
  • Online Advertising Accounts (Google Ads, Facebook Ads, etc.)
  • Content Libraries (images, videos, blog posts)

At Rise Local, we refer to these as your media locker, social media profiles, and location master profiles. By cataloging these assets, we can assess what’s missing, what needs improvement, and what strengths we can build upon.


Step 2: Take Inventory of Your Accounts

Social Media: Build Equity and Engagement

Your social media accounts are powerful tools for building brand trust and fostering connections with your audience. To take inventory, assess:

  • Follower Counts: Are your numbers growing steadily?
  • Engagement Rates: Are followers engaging with your posts through likes, comments, and shares?
  • Content Performance: Which posts perform best? Which ones fall flat?
  • Analytics: How many website visits or sales are coming from social media referrals?

By evaluating these metrics, you’ll identify gaps in your strategy. For example, if engagement is low, your messaging may need more personality or better visuals.

Website Performance: Create a Seamless User Experience

Your website is the cornerstone of your online presence. Make sure it’s optimized to:

  • Retain Visitors: Is your site visually appealing and easy to navigate?
  • Convert Leads: Do you have clear calls-to-action (CTAs)?
  • Load Quickly: A slow website can drive visitors away.

To keep your website performing at its best, align its content with your social media messaging and use tracking tools to measure traffic and conversions.


Step 3: Get Control of Your Domain Names

Your domain name is your digital identity. It’s the first thing customers see and the key to your website’s success.

Tips for Managing Domains:

  1. Choose a Memorable Name: Ensure your domain is easy to remember and reflects your brand identity.
  2. Buy Similar Domains: Secure variations of your domain name to prevent competitors or fraudsters from confusing your customers.
  3. Renew Your Domain: Keep track of renewal dates to avoid losing ownership of your domain.

At Rise Local, we handle domain registration and renewal for our clients, ensuring their digital presence remains intact and secure.


Step 4: Speed Up Your Website with Technical SEO

Your website’s performance affects everything from search engine rankings to customer satisfaction. This is where Technical SEO comes in:

What is Technical SEO?

Technical SEO involves optimizing your website’s backend to ensure Google and other search engines can crawl, index, and rank your site effectively. It includes:

  • Improving Page Load Speed
  • Optimizing Mobile Usability
  • Fixing Broken Links
  • Securing Your Site with SSL Certificates

At Rise Local, we specialize in hosting fast, reliable websites optimized for local search. Our experts ensure your site performs well on both desktop and mobile devices.


Step 5: Understand Your Website IT Support Options

Small businesses often struggle with choosing the right IT support for their website. Let’s break it down:

In-House IT Support

  • Manages day-to-day technology needs, like computer repairs and software updates.
  • Less specialized for website hosting, SEO, and digital marketing.

Outsourced IT Support (Rise Local)

  • Manages website hosting, content publishing, domain registration, DNS, and local listings.
  • Offers specialized SEO and marketing support to improve your website’s visibility and performance.

For most small businesses, outsourcing website IT to a digital marketing agency like Rise Local is the smarter choice. Our servers are fast, reliable, and designed for local businesses, ensuring you stay ahead of the competition.


Get Control of Your Marketing Assets with Rise Local

Rise Local is here to help you take control of your website IT and digital marketing assets. Our team of experts will ensure your domains, hosting, SEO, and social media accounts are optimized for growth and success.

Why Choose Rise Local?

  • 10+ Years of Experience: We’ve helped countless small businesses build a strong online presence.
  • Local Expertise: We specialize in supporting Texas-based SMBs with tailored marketing solutions.
  • Comprehensive Services: From domain registration to social media management, we handle it all.

Let’s Take Your Business to the Next Level

Ready to regain control of your digital marketing assets and dominate your local market? Contact Rise Local today to schedule a free consultation. Together, we’ll create a strategy to maximize your online presence and drive real results for your business.

Let’s Get Started!

Speak to someone about your Get Control of Your Website IT and Marketing Assets base business today!

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Take The NextStep Today

Ready to power up your online presence? Contact Rise Local today to schedule a consultation and discover how our comprehensive digital marketing services can transform your business. Let us help you rise above the competition and achieve online success.
The entrepreneur can focus on his work and we do all the activities around the website.
Morgan Meschede
Creative Director
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