Category: Metrics

First-Party Cookies: The Backbone of Personalized Marketing In today’s digital-first world, understanding how cookies work is essential for business owners and marketers. Among the types of cookies used to improve…

Some fundamentals of SEO have existed since the advent of Google. However, technology is always changing. Keep reading to learn what you can expect in 2021 and stay current.

Last year, Google introduced us to the concept of Core Web Vitals. Now, they're ready to launch these metrics that will alter how your website's UX is scored.

Google Analytics is a powerful tool that provides invaluable insights into website performance and user behavior. However, for many business owners, diving into the complexities of analytics can feel overwhelming.…

When most people think about SEO, their minds jump to on-page optimization—crafting content, inserting keywords, and perfecting META tags. While these are critical components of a solid SEO strategy, there’s…

How to Build Customer Engagement In today’s competitive landscape, customer engagement is more critical than ever. Beyond attracting attention, businesses must foster meaningful connections that build trust, loyalty, and a…