Marketing Guide & Knowledge Base

In the world of online sales, things move quickly. A potential customer can find your website one minute and be on to the next thing the next. Because of this, it’s important to make a good impression fast.  You don’t have time for hard sells, long-winded explanations, or anything else that will turn a visitor

As a service-based business, you know that your online presence is key to attracting new clients and growing your business. But what kind of content should you be creating to achieve these goals?  It’s a question you may not have considered, but ignore it at your own peril! There are millions of sites out there

It’s no secret that Google is constantly changing the algorithms that drive its search engine and ad platform. What may be less well-known is that these changes can have a profound effect on small businesses that rely on Google Ads to market their products or services.  The latest change on the horizon is the discontinuation

You pour your blood, sweat, and tears into your website. You create incredible blog content, post engaging social media updates, and design beautiful product pages. But for some reason, your online traffic just isn’t translating into sales.  If this sounds familiar, don’t worry—you’re not alone. The good news is that there are a few simple

If you’re a small business owner, it’s important to be as informed as possible about the cookies used on your website. First-party cookies are just one type of cookie that you should know about.  Cookies in themselves are highly useful for approaching a target market. But you want to use them responsibly to stay on

LinkedIn is a platform with a lot of potential for businesses. With over 610 million users, it’s a great place to connect with other professionals, share your company’s story, and build thought leadership.  But what kind of content should you be posting on LinkedIn? Inspirational, informative, entertaining? In this blog post, we’ll share 6 types

You know you need to be active on social media. You also know you need a blog. But what’s the difference between the two, and why should you treat them differently? Let’s take a look at six key ways that social media and blog content differ, so you can make the most of both. 1.

There’s no simple answer to this question. The truth is, there are a number of factors that can affect how long it takes for your content marketing to start paying off.  Waiting on your content marketing efforts to take hold by obsessing over the numbers of a certain post is a bad idea. What you

TikTok may seem like a silly fad, but it’s actually a powerful marketing tool. With over 800 million active users, it’s one of the most popular social media platforms in the world.  And, best of all, it’s perfect for small businesses. Here are six ways that small business owners can use TikTok effectively: Use hashtags