');--success-svg-icon:url('data:image/svg+xml;utf8,');--info-svg-icon:url('data:image/svg+xml;utf8,');--chevron-svg-icon:url('data:image/svg+xml;utf8,');--checkbox-svg-icon:url('data:image/svg+xml;utf8,');--radiobutton-svg-icon:url('data:image/svg+xml;utf8,');--show-password-svg-icon:url('data:image/svg+xml;utf8,');--hide-password-svg-icon:url('data:image/svg+xml;utf8,');--error-svg-icon-color:var(--red-500);--success-svg-icon-color:var(--emerald-700);--info-svg-icon-color:var(--sky-500);--chevron-svg-icon-color:var(--grey-900);--checkbox-svg-icon-color:var(--grey-900);--radiobutton-svg-icon-color:var(--grey-900);--show-password-svg-icon-color:var(--grey-900);--hide-password-svg-icon-color:var(--grey-900);--bde-woo-notices__icon-size:16px;--bde-woo-notices__padding:24px;--bde-woo-notices__border-radius:4px;--bde-woo-notices__error-background:var(--red-50);--bde-woo-notices__error-text:var(--red-500);--bde-woo-notices__error-link-text:var(--red-500);--bde-woo-notices__error-link-text-hover:var(--red-500);--bde-woo-notices__info-background:var(--sky-100);--bde-woo-notices__info-text:var(--sky-500);--bde-woo-notices__info-link-text:var(--sky-500);--bde-woo-notices__info-link-text-hover:var(--sky-500);--bde-woo-notices__success-background:var(--emerald-100);--bde-woo-notices__success-text:var(--emerald-700);--bde-woo-notices__success-link-text:var(--emerald-700);--bde-woo-notices__success-link-text-hover:var(--emerald-700);--bde-woo-sale-badge__border-radius:2px;--bde-woo-sale-badge__padding:4px 8px;--bde-woo-ratings__star-color:var(--yellow-500);--bde-woo-ratings__star-size:18px;--bde-woo-ratings__filled-star-svg:url('data:image/svg+xml;utf8,');--bde-woo-ratings__empty-star-svg:url('data:image/svg+xml;utf8,');--bde-woo-product-images__border-radius:4px;--bde-woo-product-images__border-width:0px;--bde-woo-product-images__border-color:var(--grey-300);--bde-woo-wrappers__background-color:var(--white);--bde-woo-wrappers__border-radius:4px;--bde-woo-wrappers__border-color:var(--grey-300);--bde-woo-wrappers__border-width:1px;--bde-woo-wrappers__shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-tables__header-color:var(--grey-100);--bde-woo-tables__background-color:var(--white);--bde-woo-tables__border-radius:4px;--bde-woo-tables__border-width:1px;--bde-woo-widgets__chip-background-color:transparent;--bde-woo-widgets__chip-background-color-hover:var(--indigo-50);--bde-woo-widgets__chip-text-color:inherit;--bde-woo-widgets__handle-border-color:var(--grey-300);--bde-woo-widgets__handle-background-color:var(--white);--bde-woo-widgets__handle-background-color-hover:var(--white);--bde-woo-widgets__handle-shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-widgets__handle-shadow-hover:var(--grey-300) 0 0 4px;--bde-woo-widgets__remove-item-from-cart-color:var(--grey-450);--bde-woo-select2__active-item-background-color:var(--indigo-50);--bde-woo-gallery__zoom-icon-shadow:rgba(0,0,0,.05) 0 1px 3px,rgba(0,0,0,.05) 0 1px 2px;--bde-woo-payment-box-background-color:var(--grey-100);--bde-woo-payment-box-border-color:var(--grey-200);--bde-woo-payment-box-border-width:1px;--bde-woo-quicklook-button-icon:url(/wp-content/uploads/breakdance/css/icons/eye.svg);--bde-woo-quicklook-button-background-color:none;--bde-woo-quicklook-button-icon-size:20px;--bde-woo-quicklook-button-backdrop-color:rgba(0,0,0,.15);--bde-woo-quicklook-button-backdrop-opacity:.7;--bde-woo-quicklook-modal-background-color:var(--white);--bde-woo-quicklook-overlay-color:rgba(0,0,0,.7);--bde-woo-quicklook-close-button-size:2em;--bde-woo-quicklook-arrow-size:1em;--bde-woo-quicklook-arrow-color:var(--white);--bde-woo-swatch-space-between-options:10px;--bde-woo-swatch-padding:7px;--bde-woo-swatch-color-width:30px;--bde-woo-swatch-color-height:30px;--bde-woo-swatch-border:1px solid var(--grey-200);--bde-woo-swatch-border-color-hover:var(--grey-400);--bde-woo-swatch-shadow:none;--bde-woo-swatch-shadow-hover:none;--bde-woo-swatch-background:var(--white);--bde-woo-swatch-background-hover:var(--grey-50);--bde-woo-swatch-color-padding:2px;--bde-woo-swatch-tooltip-color:var(--white);--bde-woo-swatch-tooltip-background:var(--grey-900);--bde-woo-swatch-tooltip-padding:7px;--bde-woo-swatch-space-after-label:8px;--bde-woo-responsive__stack:row}:root{--bde-links-color:var(--bde-brand-primary-color);--bde-links-color-hover:var(--bde-brand-primary-color-hover);--bde-button-primary-background-color:var(--bde-brand-primary-color);--bde-button-primary-background-color-hover:var(--bde-brand-primary-color-hover);--bde-button-secondary-border-color:var(--bde-brand-primary-color);--bde-button-secondary-border-color-hover:var(--bde-brand-primary-color);--bde-button-secondary-text-color:var(--bde-brand-primary-color);--bde-button-secondary-background-color-hover:var(--bde-brand-primary-color);--bde-button-text-text-color:var(--bde-links-color);--bde-button-text-text-color-hover:var(--bde-links-color-hover);--bde-button-font-size:var(--bde-body-font-size);--bde-form-font-size:var(--bde-body-font-size);--bde-form-input-border-top-left-radius:var(--bde-form-input-border-radius);--bde-form-input-border-top-right-radius:var(--bde-form-input-border-radius);--bde-form-input-border-bottom-left-radius:var(--bde-form-input-border-radius);--bde-form-input-border-bottom-right-radius:var(--bde-form-input-border-radius);--bde-form-input-border-top:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-right:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-bottom:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-input-border-left:var(--bde-form-input-border-width) solid var(--bde-form-input-border-color);--bde-form-label-color:var(--bde-headings-color);--bde-form-input-focused-border-color:var(--bde-brand-primary-color);--bde-form-input-focused-shadow:var(--bde-brand-primary-color) 0 0 2px;--bde-form-checkbox-selected-color:var(--bde-brand-primary-color);--bde-z-index-lightbox:1100;--bde-z-index-popup:1050;--bde-z-index-modal:1000;--bde-z-index-modal-backdrop:calc(var(--bde-z-index-modal) - 1);--bde-z-index-high:300;--bde-z-index-medium:200;--bde-z-index-low:100;--bde-z-index-sticky:10;--bde-z-index-minicart:var(--bde-z-index-modal);--bde-z-index-minicart-backdrop:var(--bde-z-index-modal-backdrop);--bde-z-index-menu-dropdown:var(--bde-z-index-modal);--bde-z-index-menu-mobile:var(--bde-z-index-modal);--bde-z-index-menu-backdrop:var(--bde-z-index-modal-backdrop);--bde-z-index-search-fullscreen:var(--bde-z-index-modal);--bde-z-index-back-to-top:var(--bde-z-index-high);--bde-z-index-scroll-progress:var(--bde-z-index-high);--bde-z-index-header-sticky:var(--bde-z-index-medium);--bde-z-index-header-overlay:calc(var(--bde-z-index-header-sticky) - 1);--bde-z-index-social-share-buttons:var(--bde-z-index-low);--bde-woo-base-text-color:var(--bde-body-text-color);--bde-woo-base-headings-color:var(--bde-headings-color);--bde-woo-base-primary-color:var(--bde-brand-primary-color);--bde-woo-base-primary-color-hover:var(--bde-brand-primary-color-hover);--bde-woo-base-extra-small-gaps:calc(var(--bde-woo-base-small-gaps)/var(--bde-woo-base-ratio));--bde-woo-base-small-gaps:calc(var(--bde-woo-base-space)/var(--bde-woo-base-ratio));--bde-woo-base-standard-gaps:var(--bde-woo-base-space);--bde-woo-base-medium-gaps:calc(var(--bde-woo-base-space)*var(--bde-woo-base-ratio));--bde-woo-base-big-gaps:calc(var(--bde-woo-base-medium-gaps)*var(--bde-woo-base-ratio));--bde-woo-base-large-gaps:calc(var(--bde-woo-base-big-gaps)*var(--bde-woo-base-ratio));--bde-woo-base-extra-large-gaps:calc(var(--bde-woo-base-large-gaps)*var(--bde-woo-base-ratio));--bde-woo-typography-ratio:var(--bde-font-size-ratio);--bde-woo-typography__size-small:calc(var(--bde-woo-typography__size-standard)/var(--bde-woo-typography-ratio));--bde-woo-typography__size-small-font-family:var(--bde-body-font-family);--bde-woo-typography__size-standard:var(--bde-body-font-size);--bde-woo-typography__size-standard-font-family:var(--bde-body-font-family);--bde-woo-typography__size-medium:calc(var(--bde-woo-typography__size-standard)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-medium-font-family:var(--bde-heading-font-family);--bde-woo-typography__size-large:calc(var(--bde-woo-typography__size-medium)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-large-font-family:var(--bde-heading-font-family);--bde-woo-typography__size-extra-large:calc(var(--bde-woo-typography__size-large)*var(--bde-woo-typography-ratio));--bde-woo-typography__size-extra-large-font-family:var(--bde-heading-font-family);--bde-woo-buttons-and-links__text-link-color:var(--bde-woo-base-primary-color);--bde-woo-buttons-and-links__text-link-color-hover:var(--bde-woo-base-primary-color-hover);--bde-woo-buttons-and-links__nav-link-color:var(--bde-woo-base-text-color);--bde-woo-buttons-and-links__nav-link-color-hover:var(--bde-woo-base-text-on-primary-color);--bde-woo-buttons-and-links__nav-link-color-active:var(--bde-woo-base-primary-color);--bde-woo-forms__spacing-after-label:var(--bde-form-after-label);--bde-woo-forms__spacing-between-fields:var(--bde-form-gap);--bde-woo-forms__spacing-between-columns:var(--bde-woo-base-extra-large-gaps);--bde-woo-forms__labels-color:var(--bde-form-label-color);--bde-woo-forms__inputs-background-color:var(--bde-form-input-background-color);--bde-woo-forms__inputs-text-color:var(--bde-form-text-color);--bde-woo-forms__inputs-placeholder-color:var(--bde-form-input-placeholder-color);--bde-woo-forms__inputs-border-color:var(--bde-form-input-border-color);--bde-woo-forms__inputs-border-width:var(--bde-form-input-border-width);--bde-woo-forms__inputs-border-radius:var(--bde-form-input-border-top-left-radius) var(--bde-form-input-border-top-right-radius) var(--bde-form-input-border-bottom-right-radius) var(--bde-form-input-border-bottom-left-radius);--bde-woo-forms__inputs-background-color-focused:var(--bde-form-input-focused-background-color);--bde-woo-forms__inputs-border-color-focused:var(--bde-form-input-focused-border-color);--bde-woo-forms__inputs-shadow-focused:var(--bde-form-input-focused-shadow);--bde-woo-forms__inputs-shadow:var(--bde-form-input-input-shadow);--bde-woo-forms__inputs-select2-hover-item:var(--bde-woo-base-primary-color);--bde-woo-forms__labels-required-color:var(--bde-form-label-required-color);--bde-woo-forms__labels-required-size:var(--bde-form-label-required-size);--bde-woo-forms__labels-required-nudge-x:var(--bde-form-label-required-nudge-x);--bde-woo-forms__labels-required-nudge-y:var(--bde-form-label-required-nudge-y);--bde-woo-tables__border-color:var(--bde-woo-base-border-color);--bde-woo-sale-badge__background-color:var(--bde-woo-base-primary-color);--bde-woo-sale-badge__text-color:var(--bde-woo-base-text-on-primary-color);--bde-woo-sale-badge__font-weight:var(--bde-woo-typography-font-weight-heavy);--bde-woo-sale-badge__font-size:var(--bde-woo-typography__size-standard);--bde-woo-widgets__chip-text-color-hover:var(--bde-woo-buttons-and-links__text-link-color);--bde-woo-widgets__handle-border-color-hover:var(--bde-woo-base-primary-color);--bde-woo-notices__padding-left:calc(var(--bde-woo-notices__padding) + var(--bde-woo-notices__icon-size) + (var(--bde-woo-notices__icon-size)/2));--bde-woo-quicklook-button-text-color:var(--bde-button-primary-text-color);--bde-woo-quicklook-button-background-color-hover:var(--bde-woo-quicklook-button-background-color);--bde-woo-quicklook-button-icon-spacing:var(--bde-woo-base-standard-gaps);--bde-woo-quicklook-close-button-color:var(--bde-woo-base-headings-color);--bde-woo-quicklook-arrow-color-hover:var(--bde-woo-quicklook-arrow-color);--bde-woo-quicklook-arrow-background-color:var(--bde-brand-primary-color);--bde-woo-quicklook-arrow-background-color-hover:var(--bde-woo-quicklook-arrow-background-color);--bde-woo-swatch-space-between-items:var(--bde-woo-base-medium-gaps);--bde-woo-swatch-background-selected:var(--bde-woo-swatch-background-hover);--bde-woo-swatch-border-color-selected:var(--bde-woo-swatch-border-color-hover);--bde-woo-swatch-shadow-selected:var(--bde-woo-swatch-shadow-hover);--bde-woo-swatch-color-background:var(--bde-woo-swatch-background)}.breakdance .button-atom{display:inline-flex;align-items:center;justify-content:center;vertical-align:middle;appearance:none;box-sizing:border-box;margin:0;border:0;padding:0;background-color:transparent;font-size:var(--bde-button-font-size);line-height:var(--bde-button-line-height);transform:translate(0,0);max-width:100%;width:var(--bde-button-width)}.breakdance .button-atom--text{color:var(--bde-button-text-text-color)}.button-atom__icon-wrapper>svg:not(.breakdance-icon-atom-svg-gradient){font-size:inherit;width:1em;height:1em;stroke-width:0;stroke:var(--bde-brand-primary-color);fill:var(--bde-brand-primary-color)}.breakdance-icon-atom{display:flex;font-size:40px}.breakdance-icon-atom>svg:not(.breakdance-icon-atom-svg-gradient){font-size:inherit;width:1em;height:1em;stroke-width:0;stroke:var(--bde-brand-primary-color);fill:var(--bde-brand-primary-color);transform:var(--eeiTransform)}.breakdance *,.breakdance *:before,.breakdance *:after{box-sizing:border-box}.breakdance img{max-width:100%;height:auto}.breakdance figure{margin-left:0;margin-right:0}.breakdance-rich-text-styles>*:first-child{margin-top:0}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);-webkit-clip-path:inset(50%);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;overflow-wrap:normal!important;word-wrap:normal!important;padding:0;position:absolute!important;width:1px}.breakdance{background-color:var(--bde-background-color);color:var(--bde-body-text-color)}.breakdance h1,.breakdance h2{color:var(--bde-headings-color)}.breakdance a,.button-atom--text{color:var(--bde-links-color)}.breakdance{font-family:var(--bde-body-font-family);font-size:var(--bde-body-font-size)}.breakdance h1,.breakdance h2{font-family:var(--bde-heading-font-family)}.breakdance h1{font-size:var(--bde-h1-font-size)}.breakdance h2{font-size:var(--bde-h2-font-size)}:root{--preset-id-7ea78920-670a-4921-a6b0-586646f5b3fa-font-size:var(--hfs-text-s);--preset-id-7ea78920-670a-4921-a6b0-586646f5b3fa-font-weight:700;--preset-id-7ea78920-670a-4921-a6b0-586646f5b3fa-text-transform:uppercase;--preset-id-d7017100-8e8f-426e-996d-172677cdbbbf-line-height:2}.breakdance .bde-button{white-space:nowrap}[class^=bde]{scroll-margin-top:120px}@media (max-width:1119px){[class^=bde]{scroll-margin-top:120px}}@media (max-width:1023px){[class^=bde]{scroll-margin-top:120px}}@media (max-width:767px){[class^=bde]{scroll-margin-top:120px}}@media (max-width:479px){[class^=bde]{scroll-margin-top:120px}}.breakdance .bde-section-4957-128 .section-container{--bde-grid-gap:var(--bde-column-gap);display:grid;grid-template-columns:repeat(var(--bde-grid-items-per-row,4),minmax(0,1fr));gap:var(--bde-grid-gap);align-items:var(--bde-grid-align-items,stretch);justify-items:var(--bde-grid-justify-items,stretch)}.breakdance .bde-section-4957-128 .section-container>*{width:auto!important;height:auto!important}.breakdance .bde-section-4957-128 .section-container{--bde-grid-items-per-row:2;--bde-grid-align-items:center;--bde-grid-justify-items:center}.breakdance .bde-section-4957-128 .section-shape-divider-wrapper--1 .section-shape-divider svg{color:var(--hcl-neutral-3);height:100px;bottom:0;top:auto;transform:scaleY(1)}.breakdance .bde-section-4957-128 .section-shape-divider-wrapper--1 .section-shape-divider path{color:var(--hcl-neutral-3)}@media (max-width:1119px){.breakdance .bde-section-4957-128 .section-shape-divider-wrapper--1 .section-shape-divider svg{bottom:0;top:auto;transform:scaleY(1)}}@media (max-width:1023px){.breakdance .bde-section-4957-128 .section-shape-divider-wrapper--1 .section-shape-divider svg{bottom:0;top:auto;transform:scaleY(1)}}@media (max-width:767px){.breakdance .bde-section-4957-128 .section-container{--bde-grid-items-per-row:1}.breakdance .bde-section-4957-128 .section-shape-divider-wrapper--1 .section-shape-divider svg{bottom:0;top:auto;transform:scaleY(1)}}@media (max-width:479px){.breakdance .bde-section-4957-128 .section-shape-divider-wrapper--1 .section-shape-divider svg{bottom:0;top:auto;transform:scaleY(1)}}.breakdance .bde-div-4957-127{display:flex;flex-direction:column;gap:var(--hsp-m)}.breakdance .bde-heading-4957-101{width:50rem;font-size:calc(var(--hfs-h5)*1.68);font-weight:400}@media (max-width:1023px){.breakdance .bde-heading-4957-101{font-size:var(--hfs-h0)}}@media (max-width:767px){.breakdance .bde-heading-4957-101{font-size:var(--hfs-h3)}}.breakdance .bde-post-meta-4957-169{gap:25px}.breakdance .bde-post-meta-4957-169 .ee-postmeta-icon.breakdance-icon-atom svg:first-child{fill:var(--hcl-brand-11)}@media (max-width:479px){.breakdance .bde-post-meta-4957-169{gap:10px}.breakdance .bde-post-meta-4957-169{flex-direction:column}}.breakdance .bde-text-4957-103{width:40rem;text-align:left;color:var(--hcl-neutral-12);font-size:var(--hfs-h3)px;font-weight:300}.breakdance .bde-image2-4957-126{border-radius:var(--hrd-m)}.breakdance .bde-section-4957-160 .section-container{display:flex;flex-direction:column}.breakdance .bde-section-4957-160{background-color:var(--hcl-neutral-3)}.breakdance .bde-columns-4957-161{--columnCount:2}@media (max-width:1119px){.breakdance .bde-columns-4957-161{--columnCount:2}.breakdance .bde-columns-4957-161.bde-columns{flex-direction:column;flex-wrap:nowrap}.breakdance .bde-columns-4957-161.bde-columns>.bde-column{width:100%}}@media (max-width:1023px){.breakdance .bde-columns-4957-161{--columnCount:2}}@media (max-width:767px){.breakdance .bde-columns-4957-161{--columnCount:2}}@media (max-width:479px){.breakdance .bde-columns-4957-161{--columnCount:2}}.breakdance .bde-column-4957-162{--column-width:70%}.breakdance .bde-column-4957-162{padding-right:50px}.breakdance .bde-rich-text-4957-106{width:999px}.breakdance .bde-rich-text-4957-106 p{line-height:2}.breakdance .bde-column-4957-163{--column-width:30%}.breakdance .bde-div-4957-164{width:100%;padding:var(--hsp-m) var(--hsp-m) var(--hsp-m) var(--hsp-m)}.breakdance .bde-div-4957-164{display:flex;flex-direction:column;align-items:flex-start;gap:var(--hsp-m);text-align:left}.breakdance .bde-div-4957-164{background-color:var(--hcl-neutral-4)}.breakdance .bde-heading-4957-165{font-size:var(--hfs-text-l)}@media (max-width:1119px){.breakdance .bde-header-builder-4777-100 .bde-header-builder__container{flex-direction:column}}@media (max-width:767px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-mobile:none}}@media (min-width:768px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-desktop:none}.breakdance .bde-wp-menu-4777-103 .breakdance-menu-link{font-weight:600}}@media (max-width:1119px){@media (max-width:767px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-mobile:none}}@media (min-width:768px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-desktop:none}}}@media (max-width:1023px){@media (max-width:767px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-mobile:none}}@media (min-width:768px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-desktop:none}}}@media (max-width:767px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-mobile:none}.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--links-gap:0;--dropdown-link-icon-display:none;--dropdown-link-description-display:none;--dropdown-links-gap:var(--gap-none)}.breakdance .bde-wp-menu-4777-103 .breakdance-menu-list{align-items:stretch;background-color:var(--menu-background);display:none;flex-direction:column;left:var(--mobile-offset-x);max-height:var(--menu-max-height);overflow-y:auto;position:absolute;top:var(--mobile-offset-y,100%);width:calc(100vw - var(--menu-scrollbar-width,0px));z-index:var(--bde-z-index-menu-mobile)}.breakdance .bde-wp-menu-4777-103 .breakdance-menu-list>:last-child{border-bottom:var(--link-border)}.breakdance .bde-wp-menu-4777-103 .breakdance-menu .breakdance-menu-link{border-top:var(--link-border);outline-offset:-1px;padding:var(--mobile-link-padding-top) var(--mobile-link-padding-right) var(--mobile-link-padding-bottom) var(--mobile-link-padding-left)}.breakdance .bde-wp-menu-4777-103 .breakdance-menu-toggle{display:flex}@media (min-width:768px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-desktop:none}}}@media (max-width:479px){@media (max-width:767px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-mobile:none}}@media (min-width:768px){.breakdance .bde-wp-menu-4777-103 .breakdance-menu{--menu-hide-on-desktop:none}}}.breakdance .bde-button-4777-104 .bde-button__button .button-atom__icon-wrapper{--spaceBeforeArrow:4px;--hoverTranslate:5px;margin-left:var(--spaceBeforeArrow)}.breakdance .bde-button-4777-104 .bde-button__button svg{position:relative;font-size:inherit;margin-left:.2em;fill:currentColor;stroke:currentColor;stroke-width:0}.breakdance .bde-button-4777-104 .bde-button__button{color:var(--hcl-neutral-12);font-size:var(--hfs-text-m);font-weight:400;text-decoration-line:underline}
The Big Host Backstory: What Every Local Business Owner Needs to Know
By John O’Grady
October 24th, 2020
Hosting | Information
Dear Business Owners,
Let’s start with some real talk: who you choose to host your website can make or break your online presence. It’s not just about uptime or support. The way your hosting is managed affects SEO, load speeds, user experience, and ultimately, your ability to compete online. Unfortunately, many local business owners unknowingly fall into the traps set by Big Host providers—those sprawling corporations that treat your website like just another number in their massive machine.
At Rise Local, we’re here to shed light on the issues and guide you toward hosting solutions that truly work for small businesses.
Let’s get one thing straight: Big Host doesn’t care about your success. Their goal is to commoditize hosting, turning it into something as standardized as sugar or wheat. They profit from your lack of time, knowledge, or resources to question the service they provide. What they don’t tell you is that their shortcuts and cost-cutting measures often come at your expense.
Here’s what you’re up against:
And let’s not forget: they’re using your hosting fees to fuel their profits, not your growth. That’s why their services are one-size-fits-all, regardless of your unique needs.
It all started with cPanel, a web hosting control panel out of Houston that made server management easy and affordable. This enabled small, local providers to set up shop and cater to the specific needs of local businesses.
Then came the big buyout frenzy. Companies like Endurance International Group (EIG) began snapping up local hosting providers and rolling them into their portfolio. They now own brands like Bluehost, HostGator, and over 80 other hosting companies. Their business model?
This approach leaves small businesses with generic, poorly managed hosting that fails to support their unique requirements.
Here’s what happens when Big Host takes over:
The result? A slow, underperforming website that drives away potential customers and kills your search rankings.
Big Host’s failures don’t just affect performance; they directly impact technical SEO:
At Rise Local, we built Zonedock—our custom hosting platform—to solve these issues. With root-level access and local servers, we optimize every aspect of your hosting to enhance performance and rankings.
If this article resonates with you, it’s time to take action. Here’s a quick checklist:
Still unsure? That’s where we come in. At Rise Local, we specialize in hosting solutions that are fast, reliable, and tailored for local businesses. Our call center is staffed with experts ready to clean up hosting issues and optimize your website for growth.
Big Host may promise affordability and convenience, but the reality is a slow, underperforming website that costs you leads and sales. Don’t settle. Partner with a hosting provider that understands your business and prioritizes your success.
Let’s leave Big Host behind and take control of your digital presence. Contact Rise Local today for a free consultation and see how we can transform your website into a traffic-generating machine.
Thanks for reading,
John O’Grady
Rise Local Team
Powered by Rise Local, a Status26 Inc. brand |
God Bless America - Proudly Veteran Owned | © 2015–2025. All Rights Reserved.