Project Overview

Ellis A/C, a leading HVAC provider in North Texas for over 40 years, needed a digital strategy to effectively connect with customers and drive business during crucial periods. Their challenge was to organize their wide range of services online in an intuitive way and to capture the highly seasonal demand for heating and cooling services.

Services Provided

• Clear Service Pathways: We designed a user-friendly website structure that allows customers to easily navigate and find the specific service they need, whether it’s residential AC replacement, commercial installations, or ductwork maintenance. This clear pathway reduces friction and helps users quickly get the information they need.
• Seasonal Campaign Hooks: We developed and implemented targeted marketing campaigns centered around seasonal needs. This includes creating timely content and offers for AC tune-ups before summer and heating system checks before winter, capturing customers when they are most likely to be searching for HVAC services.

Results

The new digital strategy has made it easier for customers to engage with Ellis A/C’s services. The clear website pathways have improved user experience, leading to more efficient lead generation. The seasonal campaigns have successfully capitalized on peak demand, driving a significant increase in service calls and installations during key times of the year and reinforcing Ellis A/C’s reputation as a trusted local expert.