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6 Ways Small Business Owners Can Use TikTok Effectively

TikTok may seem like a silly fad, but it’s actually a powerful marketing tool. With over 800 million active users, it’s one of the most popular social media platforms in the world. 

And, best of all, it’s perfect for small businesses. Here are six ways that small business owners can use TikTok effectively:

  • Use hashtags to reach a wider audience.
  • Create engaging videos that tell a story.
  • Offer discounts and promotions.
  • Collaborate with other businesses and influencers.
  • Be active in the TikTok community.
  • Use analytics to track your progress.

In this blog post, we’ll be exploring each one in further detail. Let’s start TikTokking. 

1. Use hashtags to reach a wider audience. 

TikTok can be a bit confusing when you first encounter it. What’s up with all these GenZers and Millennials lip-syncing to music? But once you find your way to the search function, you can find a trove of awesome videos and useful information or advice.

As with other popular social networks, hashtags offer a great way to cut through the clutter and reach new people on this platform. When you use relevant hashtags, your videos will appear in the feeds of users who are searching for those topics. This is a great way to get your business in front of potential customers who might not have otherwise found you. 

2. Create engaging videos that tell a story. 

TikTok is all about entertainment, so your videos need to be engaging and interesting if you want people to watch them all the way through. One way to do this is to tell a story with your videos. Introduce your viewers to your brand, show them what you’re all about, and let them get to know you and your products or services through your content. 

A word of advice: don’t go too long with your videos. Get in and out, fast. By doing so, you can capitalize on the fading attention span that accompanies faster technologies. We would suggest aiming for 20 to 35 seconds. 

3. Offer discounts and promotions. 

People love a good deal, so offer discounts and promotions through your TikTok videos! This is a great way to generate interest in your business and get people talking about your products or services. 

Just be sure to include all the details (like expiration dates and promo codes) in the video description so that viewers can take advantage of the offer easily. And don’t keep outdated offers up, or you’ll risk annoying customers when they go to take advantage. 

4. Collaborate with other businesses and influencers. 

TikTok is all about collaboration, so teaming up with other businesses or influencers is a great way to reach new people and grow your following quickly. It’s how virality happens. 

Your content finds the followers of another page. You both grow from one another, and then use that strength in numbers to approach larger audiences. 

5. Be active in the TikTok community.

The TikTok community is incredibly active, so it’s important to be involved if you want to be successful on the platform. If you’re getting a lot of questions or comments, schedule some time to go in, connect, and interact with those individuals. That will also increase the odds that they partner with you in the future.  

6. Use analytics to track your progress.

As with any social media platform, it’s important to track your progress on TikTok so that you can see what’s working and what isn’t. Look at both your views and engagements to see how well your videos are landing with the target audience. What is the nature of any comments–favorable or disfavorable?

Make TikTok Work for Your Business

There’s no doubt about it—TikTok is here to stay! So, if you’re not already using it as part of your social media marketing strategy, now is the time to start! Small businesses can use TikTok effectively by using hashtags, creating engaging videos, offering discounts and promotions, collaborating with other businesses and influencers, being active in the community, and tracking their progress with analytics. 

With these tips in mind, you’ll be well on your way to success on TikTok! But if you need help getting your business’s social media profiles off the ground, there’s good news. This is just one of the many marketing services that Rise Local can offer. Reach out today to further discuss your needs and expectations. We’re ready to make your business thrive through digital marketing. 

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