6 Types of Content Your Business Should Be Posting on LinkedIn

LinkedIn is a platform with a lot of potential for businesses. With over 610 million users, it’s a great place to connect with other professionals, share your company’s story, and build thought leadership. 

But what kind of content should you be posting on LinkedIn? Inspirational, informative, entertaining? In this blog post, we’ll share 6 types of content that your business will see the most benefit from. Experiment with whatever comes naturally to you, and have fun! 

1. Company Updates

Your LinkedIn followers want to know what’s going on with your company. Whether you’ve just launched a new product, hired a new employee, or won an industry award, make sure to share the news on LinkedIn! 

These updates help show your followers that you’re an active and engaged company. Not only will this help you grow your customer base and improve your reputation, but it also will serve as a lamppost to talented people in your industry, who may wish to come join the team at some point. 

2. Industry News

In addition to sharing company updates, you should also be sharing relevant industry news on your LinkedIn page. This helps to position your company as a thought leader in your industry. When sharing industry news, make sure to add your own commentary and analysis. 

This will help make your posts more engaging and informative. It will also generate interest and increased discussion. All of these forms of “social proof” will help with the branding process.

3. Employee Spotlights

LinkedIn is a great place to showcase your company culture and highlight the amazing people who work for you. You can do this by posting employee spotlights. These posts can include employee interviews, photos, and videos. 

Employee spotlights are a great way to show off your company culture and attract top talent. It’s also good for creating brand evangelists from the talent that are already working for you. After all, they will take pride in being featured and share with their friends and followers, both on the LinkedIn platform and in other online locations. 

4. Product Spotlights

If you have a new product or service that you’re excited about, share it on LinkedIn! Product spotlight posts are a great way to generate interest and demand for your products or services. Make sure to include plenty of visuals in your product spotlight posts (photos, videos, infographics, etc.).

This is important because it can engage followers, create virality, and educate consumers on your product if necessary. 

5. Customer Testimonials

Customer testimonials are a powerful marketing tool because they show potential customers that your products or services are valuable and worth investing in. If you have any positive customer testimonials, make sure to share them on LinkedIn! 

You can also include customer testimonials as part of your product spotlight posts. One word of suggestion is to focus on testimonials that are sincere and delivered in an emotionally powerful way that resonates. Video, in particular, is a good venue for sharing. 

6. Tips & How-Tos

LinkedIn is also a great place to share helpful tips and how-tos related to your industry. These types of posts position you as an expert in your field and can help attract new customers and clients. When writing tips & how-tos, make sure to keep them concise and easy-to-read so that people will actually read them! 

Don’t worry about giving away too much information for free. Freebies have a lot of value to them whenever someone needs expertise that goes beyond their capabilities. Being generous with your knowledge will ensure that yours is the first company someone comes to when they require your services. 

LinkedIn Is a Powerful Tool for Business When Used Correctly 

As you can see, there are lots of different types of content that you can post on LinkedIn to attract new followers and grow your business. From showcasing your experience and product to your customers and the value you’ve brought to them, it’s a white-hot platform to take your business and branding to the next level.

Still not sure where to start, or perhaps you just don’t have the time to milk LinkedIn for all its worth? Social media management and content marketing are among the many offerings that we can handle for you here at Rise Local. Contact us today to learn more! 

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