Your company’s SEO strategy needs to be managed regularly for your business’s success. Search engine optimization is used to help a company’s website rank high on search engine results. It is done by using the right keywords, engaging and informative content, and publishing consistently. However, some SEO strategies are good at making impressions on potential customers, but the impressions don’t turn into conversions. To improve conversion rates, user experience is very important, as well as many other factors. Rise Local is here to explain how you can upgrade your SEO strategy to get higher conversions.
What Is User Experience?
User experience is the overall experience that a person has with a product, such as with the website. The easier the website is to use, the better user experience and possible conversion rates.
Use Neuro Design to Improve User Experience
Neuro design is a way to design things (a website) that makes sense to the mind. It’s all based on aesthetics.You improve three metrics when using neuro design. You reduce the bounce rate, increase the time visitors spend on the website, and you increase repeat visits. All of these metrics can lead to higher conversions.
Use Dynamic Content
You can change what content is displayed on a website depending on who the visitor is. This is called dynamic content, and it’s useful when you are targeting visitors in different locations. For example, if someone is visiting from the US during a national holiday, then your website will give them a holiday greeting or display products and services that relate to that holiday. When you use this SEO strategy, visitors will identify with the content more, which can lead to higher conversion rates. Dynamic content is an organic way to enhance user experience and improve your SEO.
Loading Page Time
There’s nothing more frustrating than trying to use a website with very slow loading time. If it takes time for your website to load, that’s one of the heaviest contributors to site abandonment. People get frustrated with loading times if it’s more than three seconds. This is why your website’s speed is a very important part of your SEO strategy.
To improve your rankings, use long-tail keywords. Users usually write a few specific words when they are looking something up. Short keywords are too broad and too competitive. The more specific your keywords are, the better. We recommend including locations. Your rankings will increase and users will be able to find your company more easily.
Add Visual and Video Elements to Your Website
The longer users stay on your website, the higher the site will rank on search engines. Rise Local recommends incorporating short videos and captivating visuals on your website. You want your users to stay anywhere from 30 seconds to over two minutes.
Rise Local is a leading SEO and digital marketing agency in the Dallas-Fort Worth area. Our talented team of marketers can manage your company’s website and improve your SEO strategy. With our help, we will increase your website’s conversion rates in a timely manner. Get in touch with us today to get started!