5 SEO Tweaks You Can Make to Improve Sales

In today’s competitive digital landscape, a strong online presence isn’t just about having a website—it’s about optimizing it for conversions. As a leading Dallas SEO agency, Rise Local has helped countless businesses transform their web traffic into actual sales.

You pour your blood, sweat, and tears into your website. You create incredible blog content, post engaging social media updates, and design beautiful product pages. But for some reason, your online traffic just isn’t translating into sales. 

If this sounds familiar, don’t worry—you’re not alone. The good news is that there are a few simple SEO tweaks you can make to help improve sales. Keep reading to learn more!

5 SEO Tweaks You Can Make to Improve Sales

In today’s competitive digital landscape, a strong online presence isn’t just about having a website—it’s about optimizing it for conversions. As a leading Dallas SEO agency, Rise Local has helped countless businesses transform their web traffic into actual sales.

You pour your blood, sweat, and tears into your website. You create incredible blog content, post engaging social media updates, and design beautiful product pages. But for some reason, your online traffic just isn’t translating into sales.

If this sounds familiar, don’t worry—you’re not alone. The good news is that there are a few simple SEO tweaks you can make to help improve sales. Keep reading to learn more!

Why SEO Matters for Your Sales

Before diving into specific strategies, it’s important to understand that search engine optimization directly impacts your bottom line. When implemented correctly, SEO not only drives traffic but attracts qualified leads ready to convert.

1. Add a Click-to-Call Phone Number in the Header

A simple yet powerful change is adding your phone number to the header of your website with a mobile click-to-call feature.

Why it matters:

• Mobile users can contact you instantly without searching for your number.
• A prominently placed phone number builds trust and credibility.

How to tweak:

• Use a “Call Now” button with clear visibility on mobile and desktop.
• Ensure the phone number is formatted for click-to-call functionality.

Result: More inquiries and conversions from visitors ready to take action.

2. Optimize for Long-Tail Keywords

Long-tail keywords attract visitors further along in their buying journey, often ready to purchase.

Why it matters:

• These keywords target specific search intents, leading to higher conversion rates.

How to tweak:

• Use tools like Google Keyword Planner to identify relevant, purchase-driven keywords.
• Incorporate these naturally into product descriptions, blogs, and FAQs.

Result: Traffic from users ready to buy, not just browse.

3. Improve Mobile-Friendliness

With more users relying on smartphones, a mobile-friendly site isn’t optional—it’s essential.

Why it matters:

• Google prioritizes mobile-first indexing, impacting your rankings.
• A poor mobile experience drives users away before they convert.

How to tweak:

• Use responsive design to adapt your site to any screen size.
• Streamline navigation for touch-friendly usability.
• Test your site’s performance with Google’s Mobile-Friendly Test tool.

Result: Visitors stay longer and are more likely to complete purchases.

4. Speed Up Your Website

Page speed is critical for user experience and search rankings. A slow site can kill sales.

Why it matters:

• 40% of users abandon a website if it takes more than 3 seconds to load.
• Fast websites rank higher and keep users engaged.

How to tweak:

• Compress large images and enable browser caching.
• Minify code and leverage a Content Delivery Network (CDN).
• Use tools like Google PageSpeed Insights for actionable fixes.

Result: Improved engagement and reduced bounce rates.

5. Add Schema Markup for Better Search Visibility

Schema markup helps search engines understand your content and display enhanced snippets, such as reviews, ratings, and product details.

Why it matters:

• Rich snippets attract attention and improve click-through rates (CTR).

How to tweak:

• Use structured data for FAQs, reviews, and local business information.
• Focus on markup for key pages like product pages and service offerings.

Result: A competitive edge in search results, drawing more qualified traffic.

Let’s Improve Sales Together!

If you’re not seeing the sales numbers you want from your website, don’t despair! These five tweaks—adding a click-to-call phone number, targeting long-tail keywords, optimizing for mobile, improving page speed, and adding schema markup—can make a world of difference.

Need help implementing these changes? At Rise Local, we have over a decade of experience helping local businesses thrive online. From SEO and web design to marketing campaigns that convert, our team is here to take your business to the next level.

Contact us today to start boosting your sales and dominating your local market!