You pour your blood, sweat, and tears into your website. You create incredible blog content, post engaging social media updates, and design beautiful product pages. But for some reason, your online traffic just isn\’t translating into sales.
If this sounds familiar, don\’t worry—you\’re not alone. The good news is that there are a few simple SEO tweaks you can make to help improve sales. Keep reading to learn more!
1. Use Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that searchers use when they\’re close to making a purchase. For example, instead of just searching for \”running shoes,\” a searcher might search for \”best running shoes for long-distance runners.\”
You can get a good sense of the types of keywords you need to be targeting through sites like Google Keyword Planner. By using long-tail keywords throughout your website content, you can attract visitors who are further along in the buyer\’s journey and more likely to make a purchase.
2. Optimize Your Title Tags and Meta Descriptions
Your title tags and meta descriptions are two of the most important elements on your website when it comes to SEO. These are the snippets of text that show up in search results, so it\’s important to make them both accurate and compelling.
Include your target keyword(s) in both your title tags and meta descriptions, and be sure to write copy that will entice searchers to click through to your website. You’ve heard the saying that you don’t get a second chance to make a first impression. Well, this is your first impression, so make it a good one!
3. Make Sure Your Website is Mobile-Friendly
More people than ever are using their smartphones and tablets to browse the internet, so it\’s important to make sure your website is optimized for mobile devices. If your website isn\’t mobile-friendly, you\’re likely losing out on a lot of potential traffic and sales.
Use Google\’s Mobile-Friendly Test tool to see if your website needs any improvements. Put all your employees to work testing it out. If there are any bugs, it’s important to stomp them early so you don’t risk alienating your potential customers on an easy fix.
4. Improve Your Page Speed
The faster your website loads, the better chance you have of keeping visitors on your site long enough to convert them into customers. Use Google\’s PageSpeed Insights tool to see how quickly your website loads and get recommendations for improving page speed.
Even making small changes can have a big impact on how long visitors stay on your site. And if visitors are clicking a link only to get frozen up, they’re going to seek out other options. Even five seconds can be too long, so work on optimizing those load times by cutting back on unnecessary designs and pages.
5. Add Schema Markup to Your Website
Schema markup is code that you can add to your website that helps search engines understand the content on your pages better. By adding schema markup, you can give search engines more information about your business, products, or services—which can help improve click-through rates from search results pages.
While schema markup won\’t directly impact your SEO rankings, it can still be beneficial in helping you attract more visitors from organic search results. And that will affect them.
SEO Is an Effective Tool to Stand Out in the Crowded Online Space
If you\’re not seeing the sales numbers you want from your website, don\’t despair! There are a few simple SEO tweaks you can make to help improve things. Try optimizing for long-tail keywords, improving your title tags and meta descriptions, making sure your site is mobile-friendly, increasing page speed, and adding schema markup—and watch those sales start rolling in!
If all this seems like a foreign language to you, or you just don’t have the time to deal with it while running your business, there’s help. For over a decade, the team at Rise Local has been helping local businesses excel in their areas of expertise or industry. We do it through knowledge of search engines, as well as the types of content and marketing that it takes to stand out. Contact us today if you’re ready to dominate your local sector and beyond.